Nothing impedes exercise more than your breasts getting in the way. Unsupported breasts during exercise can cause discomfort, impact performance, and are, ultimately, an annoyance. After running shoes, if there is one thing you should be investing in when it comes to your sporting/workout attire, it's your sports bra! Here's why: Bouncing boobs = saggy boobs! What's the point of exercising the rest of your body into shape if you're just going to wind up with saggy breasts? The Cooper's ligaments in the breasts - also referred to as suspensory ligaments - help maintain the structure,...

Sports bras are amazing products if they are fitted correctly. You cannot buy a sports bra on a simple measurement. You need to try them on and preferable practice a movement you would do in a sports bra. If you are a runner you will need to run on the spot or at least jump. It does not matter how expensive the bra is, if the bra is the incorrect size your sports bra will not do what you need it to do. It does not matter what the sports bra claims i.e. “clinically proven to...

Liza Clifford, of Liza Clifford Professional Bra Fitting Studio, is always amazed by women who start running or take up a new sport and do the right thing by buying a good pair of running shoes or cross trainers, but neglect to provide support for their breasts. ‘’The new athlete is so concerned about getting injured by wearing the wrong sports shoe, but what about the irreparable damage they will do to their breast tissue by wearing the wrong bra?’’, says Liza. ‘’I encourage people to get fit and lose weight, but why have sagging breasts...