If performing star jumps or sprints in boot camp fills you with dread, this article is for you. We are not talking about your fitness level, but the impressive ability of your breasts to displace upwards and downwards. Bra support in exercise has never been easy, it’s rated as one of the top reasons why young girls in South Africa do not exercise. Finding a sports bra is easy, finding a sports bra that supports is not. We are confident that we have found the magic formula to eliminating the bounce through carefully taking all support...

Okay ladies, it's time for some real talk... your bra is a supportive under garment, just like those nip-and-tuck spanks you put under your favourite bodycon dress, which means it's not going to offer all-day comfort... but, what it will offer you is all day support and an all day confidence boost. At Liza Clifford, we're passionate advocates of bras that fit... after all, there are no bad breasts and no bad bras, just bad fits! 

If you are lucky enough to walk into a shop and try on a few bikinis and able to purchase all of them you don't need us.Our founder, as well as many other women, found it impossible to walk into a shop and purchase a bikini despite the option of many sizes and the availability of DD+ or bigger cup sizes. The fact that nothing fits means that we choose to criticise our bodies rather than the lack of advise.We believe that there are no bad bras or bad breasts just bad fits. The only way...