• Do You Scoop?

    The Scoop ensures that you have no breast pinched behind the wire or underneath. The bra will now fit very snuggly and will feel uncomfortable for the first five to seven wears.   The Scoop Hold your bra wire firmly with the same side arm. Make sure that you hold the bra wire on the outer end of the bra. With the other hand, gently pull your entire breast away from the outer wire resisting with the other hand. You should feel like you are lifting your entire breast out of the front of the bra....
  • Underwire Bras Versus Soft Cups

    Choosing a bra based on whether it has a wire or not is a preference not a necessity. Let me explain: when someone insists that a soft cup (wire free bra) is more comfortable we can almost guarantee that she is wearing the wrong size. The reasons why wires are uncomfortable are based on the following: The wire is misplaced, this is a term I use often, and this simply means that the wire is rubbing against very sensitive breast tissue. If your wire is not on the other side of your breast tissue it will...
  • Eight Facts To Consider When Buying a Bra

    Finding the perfect fitting bra in South Africa is like finding a needle in a haystack. We search and search for this limited edition and then we find the holy grail of bras, purchase all the colours we can only to find the bra is just as disappointing as the bra we previously bought. Here are some tips to avoid making the same mistake. Empower yourself with information, read the blogs, the product reviews and make your own conclusions. Measure yourself, and then compare the size to the one you will be offered in store If...
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