​​About Liza Clifford Professional Bra Fitting Studio

Welcome. This is the story about Liza Clifford Professional Bra Fitting Studio, where our passion is empowering women through education. We help you discover your perfect bra fit, transforming your comfort and confidence. Every woman deserves to feel supported, and our mission is to make that happen. We believe the right bra can change how you feel and how your clothes fit. Through our dedicated fitting service, we guide you to find bras that fit not just your body, but your life. Let's find your correct size together.

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Confidence That Moves With You

True confidence comes from comfort. It's the freedom to move through your day without a second thought about your underwear. For too long, many of us have put up with the wrong bra size, enduring straps that dig in and cups that don’t support. We are here to change that. A correctly fitted bra can improve your posture, make your clothes hang better, and boost your self-esteem. It's about more than just a garment; it’s about feeling secure and empowered from the inside out. This is the confidence we give every client.

Our Journey to the Perfect Bra Size and Fit

Our story began in 2011. Liza Clifford started with a small, private boutique in Kloof, KwaZulu-Natal, driven by a simple goal: to help every woman find her perfect fit. Word spread about our unique approach, and soon, what started as a local studio grew into a national name across South Africa. Today, we serve hundreds of women, inspiring them to embrace their unique shapes. Our journey has been about growth, learning, and seeing the amazing change a simple fitting appointment can make in a woman’s life. Find us on Instagram to see more.

Our Core Fitting Philosophy

Every woman is unique, and so is her body. That’s why we insist on a one-on-one initial appointment with a trained fitter. During this personalised session, we focus completely on you. We measure, assess your breast shape, and listen to your needs to discover your correct size and style. This dedicated fitting service ensures you never have to guess your bra size again. Our expert consultant guides you through the process, helping you understand what true support feels like. It’s a simple, effective way to find your perfect fit for good.

We Sell the Best Quality Bras Sourced From Ethical Brands

A perfect fit needs a perfect bra. We are committed to quality, which is why we only stock bras from the best ethical brands that meet strict international standards. Our curated range offers exceptional comfort, support, and durability. We ensure that every style we offer aligns with our core fitting philosophy. This means you can trust that any bra you purchase from us is not only made responsibly but is also designed to provide the support your unique breast tissue needs. We never sell second-hand bras; only new, high-quality products.

Our Post-Sale Process

Our support continues long after your initial appointment. If you feel your new bra doesn’t fit correctly after you get home, we offer a free refit. This allows your consultant to assess the issue and provide further guidance. Often, the sensation of proper support is new. We re-educate you on how a bra should feel and function. After your consultation, you can easily purchase additional bras in your fitted size from your consultant or our online store, without needing to visit the studio in Tokai or another location for every sale.

Professional Bra Fitter Philosophy Expertise You Can Feel

What does it mean to be an expert bra fitter? For us, it’s a combination of technical knowledge and genuine empathy. Our team undergoes extensive training to understand the complex science behind bra fitting, from band measurement to cup volume and strap adjustment. But beyond the numbers, our fitters listen. They understand that finding the right bra is a personal journey. This expertise is something you can feel in the comfort of your new bra and the confidence it gives you. We provide a professional and caring fitting service every time.

Liza Clifford – South Africa’s Leading Bra Fitting Expert for the Perfect Fit

Liza Clifford’s name has become synonymous with expertise and trust in the South African lingerie industry. As a leading bra fitting expert, her philosophy has shaped our entire approach. It is built on the belief that every woman has the right to comfort and confidence. This dedication to empowering women has made our studio the go-to destination for anyone tired of wearing the wrong bra size. We are proud to carry on this legacy, offering unparalleled service and life-changing results. Ready to experience the difference? Book a fitting today.

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