Bra Fitting Advice

How A Bra Should Fit October 02 2014

  1. The straps on a bra should be snug but not tight. You should be able to drop your straps and your breasts do not move
  2. The bra band should be horizontal
  3. The Wire of a bra should extend from your sternum (breast bone) to under your arm (not on your breast)
  4. The centre gore of the bra (the front of the bra) should lie flat against your chest
  5. The wire of the bra should follow the “smile” of your breast
  6. Breast tissue will not spill out of a well fitted bra
  7. There should be no sign of breast outside of the bra: these can be in the form of “side-boob” “back fat” or excessive “arm fat”
  8. Breast should feel supported as if they are being held.
  9. The bra band should be slightly tighter than snug initially, as all bras stretch, on the very loosest hook.
  10. Bras should be comfortable enough to wear for the day, it is completely normal to want to take your bra off as soon as you get home. It is a working garment that supports


How do you know you are wearing the wrong bra size? September 26 2014


  1. You rely on your straps for support
  2. You are always looking for thicker straps
  3. You feel like you need more lift
  4. You can never find the right cup: if you go down a cup it’s too small, if you go up a cup it’s too big
  5. Your band rides up your back
  6. Your breast eithers peek out or fall out the bottom of your bra
  7. You are constantly readjusting your bra
  8. You feel like your breasts want to fall out of your bra when you bend over
  9. You have considered breast surgery
  10. You have an obvious spill out of the top of your bra
  11. You battle to find clothing that fits you, everything else fits and you find you have to go up a size (or a few sizes) to accommodate your breasts.
  12. Strapless bras are a nightmare: they keep falling down or you keep having to readjust them
  13. You wear more than one sports bra when exercising
  14. You feel fat because your breasts create a pocket under your arms that makes you look fat.
  15. You have excessive back fat
  16. Your cups gape
  17. It does not matter how hard you try to minimise your breasts they just look big
  18. You cannot find pretty bras in your size

The points above are what our clients bring to our attention. This is what we love working with everyday of our lives.

If you suffer from any ONE of these conditions you are wearing the wrong size.

Our experts are waiting to help you, its just a call away.

Do You Scoop? April 25 2014

The Scoop ensures that you have no breast pinched behind the wire or underneath. The bra will now fit very snuggly and will feel uncomfortable for the first five to seven wears.


The Scoop

  • Hold your bra wire firmly with the same side arm. Make sure that you hold the bra wire on the outer end of the bra.
  • With the other hand, gently pull your entire breast away from the outer wire resisting with the other hand. You should feel like you are lifting your entire breast out of the front of the bra.
  • Now your breast is in the front of your body.
  • Shake the bra out so that you have no spill-over.


The amazing benefits of wearing the perfect bra (increased confidence, beautifully fitting clothes, looking slimmer), does, however, require that you endure the WIP (wearing in period). As we all know, beauty and long term enjoyment does come with some sacrifice. ‘’The bra is made for your size, but you need to make it yours by wearing it’’, says Liza.

Eight Facts To Consider When Buying a Bra April 01 2014

Finding the perfect fitting bra in South Africa is like finding a needle in a haystack. We search and search for this limited edition and then we find the holy grail of bras, purchase all the colours we can only to find the bra is just as disappointing as the bra we previously bought.

Here are some tips to avoid making the same mistake.

  1. Empower yourself with information, read the blogs, the product reviews and make your own conclusions.
  2. Measure yourself, and then compare the size to the one you will be offered in store
  3. If your bra size 32, 34, 36 etc. is bigger than your pants size you know you are wearing the wrong size (unless your pants are really tight)
  4. We all know that if your bra band rides up your back it is too big. Adjusting your band to the correct size so that your cup compliments your new fit is tricky. Know that if you are happy with your cup size but bra rides up your back you need to go up a cup when you go down a band. Confusing? That’s why there are professional bra fitters trained to do this.
  5. Do not rely on your straps for the lift you need. If you are making your straps tighter you need a band adjustment. Straps do not support they assist the bra in support but they are not the primary support.
  6. Buy your bra snug, all bras stretch and if you buy your bra at a comfortable level you will be replacing it in a month.
  7. When you purchase a new bra it should be snug on the very last hook, this will allow you three options to make it tighter when the bra relaxes. Remember all bras are made of some form of elastic and are subject to stretch.
  8. Don’t assume that a bra is a superior fit just because it costs a lot. If you have the wrong size bra your expensive purchase is wasted.


If you really despise bra shopping and find yourself wearing bras that are not worth hanging on the line, it’s worth a tip to a professional bra fitter. While professional fitters are as hard to find as a good bra, it’s worth finding one and getting properly fitted.