Bra Fitting Advice

How Does A Professional Bra Fitting Aid Breast Health? October 08 2014


Firstly let’s define what a “Professional Bra Fitting” in the Liza Clifford experience is: It’s a reasonable amount of time set aside for a trained person to assess, educate and fit a lady for the perfect fit(not the closest fit).

It is hard to explain what we do to someone who feels they are wearing the correct size because unless you have had this experience you will always be content with what you believe to be a “Professional Fitting”. What is not is a measurement or a sizing by sight.

It’s important to have a PBF because unless you are trained there is no way you can know how a bra should feel let alone what it should fit like. A bra’s primary function is to support, having a beautiful bra is just a bonus. Bras were not made to accessorise your wardrobe they were made to enhance it. With all that said, the bra is the evil garment that can either make your amazing garment look as amazing as it was intended to be or make it look like a train wreck.

As far as breast health is concerned we need to know that the incorrect bra can cause a considerable amount of damage. It is also important to mention that bad bras or any bras for that matter do not cause breast cancer.

  1. A misplaced wire can rub on your breast tissue causing discomfort and scarring. This is caused when the cup is far too small and the wire does not line up with the armpit. If you find that your cup gapes when increasing the cup size you need to go smaller in the band.
  2. Shoulder straps that hold all the weight of your breasts cause pressure build up and result in headaches and neck spasms. A good bra is designed to support from the bottom not for the top. If you feel that if you loosen your bra straps you will compromise your support chances are your band is too big and you are wearing the wrong size. A good support should support when you release your straps or slip them off your shoulders. Its takes a while to get used to the change in support and sometimes this can feel like you have a bra that is not right, but if you consider how long your body has made use of only the tiny straps to support it is easy to conclude that the body needs a considerable amount of time to adjust to the change. Changes come from different muscles needed to support the breasts and the relief experienced from the straps being released can cause a spasm in itself. I have not even begun to mention the very obvious furrows that develop over time on the shoulder: fortunately this is reversible.
  3. Good support will enhance your posture. When the weight of your breasts is lifted from your neck your are forced to stand up straight with your shoulders in a relaxed state. You will not feel the need to hide your breasts because they are managed.

It is almost impossible to do this yourself, if you do have access to a Professional Fitter make use of it. Make sure your fitter is trained and knows what they are doing. If you don’t need to make an appointment chances are you will have to share the attention of your trained specialist and you will not get the specialised care you deserve and need.


How A Bra Should Fit October 02 2014

  1. The straps on a bra should be snug but not tight. You should be able to drop your straps and your breasts do not move
  2. The bra band should be horizontal
  3. The Wire of a bra should extend from your sternum (breast bone) to under your arm (not on your breast)
  4. The centre gore of the bra (the front of the bra) should lie flat against your chest
  5. The wire of the bra should follow the “smile” of your breast
  6. Breast tissue will not spill out of a well fitted bra
  7. There should be no sign of breast outside of the bra: these can be in the form of “side-boob” “back fat” or excessive “arm fat”
  8. Breast should feel supported as if they are being held.
  9. The bra band should be slightly tighter than snug initially, as all bras stretch, on the very loosest hook.
  10. Bras should be comfortable enough to wear for the day, it is completely normal to want to take your bra off as soon as you get home. It is a working garment that supports


How do you know you are wearing the wrong bra size? September 26 2014


  1. You rely on your straps for support
  2. You are always looking for thicker straps
  3. You feel like you need more lift
  4. You can never find the right cup: if you go down a cup it’s too small, if you go up a cup it’s too big
  5. Your band rides up your back
  6. Your breast eithers peek out or fall out the bottom of your bra
  7. You are constantly readjusting your bra
  8. You feel like your breasts want to fall out of your bra when you bend over
  9. You have considered breast surgery
  10. You have an obvious spill out of the top of your bra
  11. You battle to find clothing that fits you, everything else fits and you find you have to go up a size (or a few sizes) to accommodate your breasts.
  12. Strapless bras are a nightmare: they keep falling down or you keep having to readjust them
  13. You wear more than one sports bra when exercising
  14. You feel fat because your breasts create a pocket under your arms that makes you look fat.
  15. You have excessive back fat
  16. Your cups gape
  17. It does not matter how hard you try to minimise your breasts they just look big
  18. You cannot find pretty bras in your size

The points above are what our clients bring to our attention. This is what we love working with everyday of our lives.

If you suffer from any ONE of these conditions you are wearing the wrong size.

Our experts are waiting to help you, its just a call away.

Bra Fitting Vs Measuring March 23 2014

What To Expect In Your Bra Fitting Experience

Each client is allocated a fitter. This especially chosen and trained lady will guide you through your bra journey at Liza Clifford. It is very important that your first fitting be uninterrupted so that it is accurate as this sets the tone for all future purchases at Liza Clifford or any other retail outlet.

Your Bra Size Is Your Size and Should Not Change

It is important to note that the size you are fitted as at Liza Clifford is the size you are at other retailers. Most of the sizes available at Liza Clifford are not readily available elsewhere, this does not mean that our sizes are different; it means that we care enough to accommodate for all sizes.

In Your Body Optimising Appointment

Once your appointment is made you will be allocated an hour.

In the hour you will be:

  1. Assessed
  2. Educated
  3. Fitted
  4. Offered a Bra from our Stock or our carefully selected suppliers

    We believe that with all the sizes available internationally, only the right size will do, not the closest fit. This is your Perfect Fit.

    It stands to reason that with interruptions of other clients and unscheduled events, fittings cannot be accurate. Considering the time spent with the client, it is very difficult to make a mistake with your size.

    If you feel your size is incorrect after this in depth fitting procedure we are happy to make a further appointment to reassess your size.

    New Fitting Techniques Allow For Your Unique Size And No Need For Altering Bras

    Our fitting techniques are based on international standards of fitting. The fitting is very different to what we are used to in South Africa and there are varying adjustment periods read about the WIP here. Once the body has adjusted to the new fit you will never be able to wear another ill-fitting bra.

    There are services that will alter bras. We do not believe this empowers women to make better bra purchasing decisions. When a bra is altered, it may fit well but there is no way of repeating the process without returning to the same retailer. Knowing your exact size means you can repeat the process at other retailers carrying the UK size which is what South Africa subscribes to.

    A Measuring Service Cannot Replace A Bra Fitting

    The reason why most women wear the incorrect size is because not enough time or care is taken to ensure every client is fitted and educated as to why she is the size she is. If it were the case of a simple measuring technique with a tape measure or by sight so many women would not be wearing the incorrect size.