Firstly let’s define what a “Professional Bra Fitting” in the Liza Clifford experience is: It’s a reasonable amount of time set aside for a trained person to assess, educate and fit a lady for the perfect fit(not the closest fit). It is hard to explain what we do to someone who feels they are wearing the correct size because unless you have had this experience you will always be content with what you believe to be a “Professional Fitting”. What is not is a measurement or a sizing by sight. It’s important to have a...

The straps on a bra should be snug but not tight. You should be able to drop your straps and your breasts do not move The bra band should be horizontal The Wire of a bra should extend from your sternum (breast bone) to under your arm (not on your breast) The centre gore of the bra (the front of the bra) should lie flat against your chest The wire of the bra should follow the “smile” of your breast Breast tissue will not spill out of a well fitted bra There should be no sign of...

  You rely on your straps for support You are always looking for thicker straps You feel like you need more lift You can never find the right cup: if you go down a cup it’s too small, if you go up a cup it’s too big Your band rides up your back Your breast eithers peek out or fall out the bottom of your bra You are constantly readjusting your bra You feel like your breasts want to fall out of your bra when you bend over You have considered breast surgery You have an...