How Does A Professional Bra Fitting Aid Breast Health?

   Firstly let’s define what a “Professional Bra Fitting” in the Liza Clifford experience is: It’s a reasonable amount of time set aside for a trained person to assess, educate and fit a lady for the perfect fit(not the closest fit). It is hard to explain what we do to someone who feels they are wearing the correct size because unless you have had this experience you will always be content with what you believe to be a “Professional Fitting”. What is not is a measurement or a sizing by sight. It’s important to have a...

How A Bra Should Fit

The straps on a bra should be snug but not tight. You should be able to drop your straps and your breasts do not move The bra band should be horizontal The Wire of a bra should extend from your sternum (breast bone) to under your arm (not on your breast) The centre gore of the bra (the front of the bra) should lie flat against your chest The wire of the bra should follow the “smile” of your breast Breast tissue will not spill out of a well fitted bra There should be no sign of...

How do you know you are wearing the wrong bra size?

  You rely on your straps for support You are always looking for thicker straps You feel like you need more lift You can never find the right cup: if you go down a cup it’s too small, if you go up a cup it’s too big Your band rides up your back Your breast eithers peek out or fall out the bottom of your bra You are constantly readjusting your bra You feel like your breasts want to fall out of your bra when you bend over You have considered breast surgery You have an...

The Centre of my Bra does not lie flat

This is quite a common problem, another one of those problems that just gets accepted as the status quo. “I have difficult breasts” issues. If your bra does not sit flat between your breasts it is not your breasts but because of two very simple reasons. Your size is wrong Your style is wrong. I always suggest you go for a proper assessment with a qualified professional fitter who will Assess, Educate and Fit you. This takes time so if you are not making an appointment for this service you are either going to be interrupted...

Wear In Process WIP

  At Liza Clifford Professional Bra Fitting Studio we pride ourselves on the fact that our clients visit us every six months for new day wear, special occasion and sports bras. These loyal customers are the ladies who trust our advice and endure the WIP and, in turn, see the long term benefits.  We will not compromise on the fitting process, the bra choice and the importance of the WIP, as we believe that this is why we stand apart from other professionals in our industry. What to expect during the WIP: A vice-like feeling for...

Do You Scoop?

The Scoop ensures that you have no breast pinched behind the wire or underneath. The bra will now fit very snuggly and will feel uncomfortable for the first five to seven wears.   The Scoop Hold your bra wire firmly with the same side arm. Make sure that you hold the bra wire on the outer end of the bra. With the other hand, gently pull your entire breast away from the outer wire resisting with the other hand. You should feel like you are lifting your entire breast out of the front of the bra....
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