Why do I need to make an appointment? April 14 2015, 0 Comments

We often get asked by our prospective clients if they can pop in for a quick fitting or a browse. While we would love to accommodate everyone, we value each individual lady and their unique needs. This is why we want to dedicate a full hour appointment to you, and you alone, so that you can have the best possible experience and leave feeling fabulous in your new knowledge and fit.

We don’t just measure you and hand you a bra to put on in a curtained change room. Let's face it if it was that easy there would not be so many women wearing the wrong size bra or ladies who are horribly unhappy with their fit. 

We discuss and evaluate your individual needs. 

Every woman is different. This encompasses many things, from the size of your bust; the kind of fit and shape you are looking for; to what you want your bra to do for you. Maybe you are just looking for the incredible support our bras offer. Maybe it’s the invisibility of a great T-shirt bra, or the support and accessibility of a nursing bra.

We measure you.

This gives us a starting point to find your perfect fit. 

We fit you.

We will fit you in a selection of bras, changing the size from our original measurement, if necessary, to ensure your bra fits your unique shape perfectly. You will get to see first-hand the amazing results the correct fit has. You will have the opportunity to see how various bras look under your clothes so that you can see which shape you like best.

We educate you.

During your hour appointment, we will discuss many aspects with you to ensure you leave feeling informed. You will learn how to care for your bra; how to put your bra on correctly, to ensure your bra is giving you the amazing support it is designed to give; how your new bra will feel in your new size; as well as what to look out for in your bras so that you never have to wear the incorrect size again

We will discuss which support garments are great options for you.

This will help you make an informed purchase on the day or in the future. You will also get to view an incredible choice of bras in various colours and fabrics that we can order, just for you. Or you can simply purchase what we have in stock. We do however belief that if it is not the PERFECT FIT we will not "allow" you to purchase it. The problem is that most ladies are so accustomed to purchasing bras that are "ok" that they don't realise there is a wow factor to wearing your Perfect Fit.


We are passionate about finding the perfect fit for every lady that we have the pleasure of meeting. This takes time and one-on-one focus from our expert bra fitters, without interruptions. This is why we insist on pre-arranged appointments – so that you get the knowledge and fit you need, to be well supported. We don’t just put you in a beautiful bra – we fit you in a perfectly fitting, beautiful bra that will change your perceptions of support garments forever.



When To Buy A Maternity/Nursing Bra June 04 2014, 0 Comments

We see mothers far too late in the cycle of when to buy a maternity bra.

Firstly let’s differentiate between a Maternity Bra and a Nursing Bra MATERNITY BRA

A Maternity bra is worn while you are expecting your baby. This bra will adjust with the “growing” support needs of your breasts.


A nursing bra has a similar function as your breasts expand and shrink with every feed, however it has a clasp that makes it easy to feed without taking your bra off.

A maternity bra is a necessity for all expectant Mothers, however most mothers have not decided whether they want to feed or not. To save money we suggest that you buy a feeding bra as it expands as the maternity bra does and means that you can carry on wearing it when you decide to feed your baby.


Whether to wear a wire in your Maternity/Nursing bra is entirely dependent on the size of your breast. Most soft (non- wire) bras do not support larger breasts as well as a wire Maternity/ Nursing bra will. My suggestion is that you make sure you are fitted correctly by a professional bra fitter. If your wire rubs on a very sensitive milk duct or gland you will be very uncomfortable and may not last the feeding process. If you don’t know what to expect from a professional bra fitting service read this: Measuring versus Fitting (click on the highlighted text)

At this stage I do not recommend you have a bra altered to a feeding bra, every day bras are not designed to accommodate breast enlargement. Considering that you may use your maternity/nursing bra for at least 9 months and up to two years (depending how long you breast feed for) it is worth the investment. Considering what breast surgery costs, a good professionally fitted Maternity/Nursing bra could land up costing you less.

Make sure the maternity/nursing bra is available in at least an A-H, if not you will be forced to buy a bra that has limited sizes, does not fit and is probably going to be uncomfortable. Do Not buy a maternity/feeding bra that is only available in small to extra large if you are looking to support your breasts

A good Maternity/Nursing bra will eliminate unnecessary stretch marks. Most stretch marks are caused by the sudden/ drastic weight change of your breasts rather than the actual growth. Supporting the breast with a good, well fitted bra will aid in comfort and reduce any back ache that comes with sudden weight changes with breast increase.

There are three major changes in your breasts :

  1. In your first Trimester
  2. In approximately your 28th week
  3. When your milk “comes in” after birth, this is approximately 3 days after birth


A good Maternity/Nursing Bra is as essential as your pregnancy vitamins if you want to love your breasts after your children have weaned.

The answer is quite simple, The most important piece of “equipment” needed when you are expecting is your maternity bra. Get Fitted for one before your breast grow causing discomfort and irreversible damage.

Liza Clifford Fitters are happy to take calls on this topic on 0861333779 or bras@lizaclifford.co.za

See our maternity/nursing catalogue: Catalogue




Why do my shoulder straps dig in and cause pain? May 19 2014, 4 Comments


The general rule when assessing support distribution is that 80% of the support should come from your band (this is the section of the bra that goes around your body) and 20% of the support comes from your straps. If you have smaller breasts the support mainly comes from your band.

If you removed your straps from your bra by dropping them off your shoulders your breasts should not drop. This is because the support is from the bottom and not from the top. The bra band supports the bust while the straps support the bra giving it its shape. So it is reasonable to note that if all your support comes from your shoulder straps that your shoulders will eventually show signs of dents and be tense with pain. This has to do with blood flow and the fact that they have to work that much harder.

If your bra band is supportive enough and your shoulders start taking strain this can be due to your bra band getting big through either weight loss or bra stretch.

Three signs your support is coming from your shoulder straps and not your band

  1. Check if you have a gap between your bra and your body under your breasts. Your band should be snug; if it is not snug the support will be distributed to your shoulder straps.
  2. Your shoulder straps should be firm but not tight. If at this point you rely on your straps for your “lift” then you are most definitely wearing a big bra band.
  3. If your bra band rides up your back; this may be due to a big bra band and this then will cause more strain on your shoulders as they support the entire weight of the bust.

Loosening your straps should not cause any drop in your bust, if it does your bra band is too big

Making an appointment for a Professional fitting will reduce all the guess work. A proper assessment can be made of your bra size which will then reduce any pain caused by the wrong support. It is advisable to visit a physiotherapist who can stimulate blood flow and therefore dehydrate the vessels that have been squashed due to the effects of the straps.

If you need any further information please do not hesitate to call one of our experts to help you make better bra fitting decisions.


Why Does My Bra Wire Hurt Me? May 12 2014, 12 Comments

This is a common complaint and often a diagnosis before we even see our new client.

The correspondence goes like this: “I am desperately looking for a wire free bra because it hurts”

Or “I have been advised that I cannot wear a wire because it will hurt me” or “I do not wear a wire because I am allergic to it”.

If your wire hurts your breast it is the first sign that your bra cup is too small. Now don’t rush out and buy a bigger bra cup because chances are you will still be buying the incorrect size. There are a possible 15 cup sizes in any given band size. Simply put there are 15 cups for ever 30, 32, 34, 36 etc.

If your wire is placed on delicate breast tissue it will hurt, your wire needs to hold and surround the breast. This means that the wire should sit like a smile underneath your breast, it should extend from under the arm to the sternum (breast bone). If any breast tissue is caught under the wire it will hurt.

Please do not be confused with the discomfort you experience just after purchasing a new bra. This can be experienced up to five proper wears. This is called the wear in process WIP.  This discomfort is often experienced just under the breast and under the arm or sternum, but it subsides over time or as you get used to wearing your proper size.

If your wire hurts you under your breast and you are sure you are wearing the correct size try moving the wire up so that there is no gap between your wire and the breast. Often discomfort is caused by the bra not supporting properly because it has not been put on properly. Make sure you SCOOP properly too. Read these guidelines: SCOOP

If you have a nasty rash under your breasts this is not caused by an allergy to your wire nor because of the wire but rather because the breast is not supported or lifted. The fold underneath your breast is a dark moist area for bacteria and fungus to breed. If your bra is not the correct size it will not lift your breast causing a perfect breeding ground for bacteria and fungus. Please do not think we cannot find a bra for your breasts, we have lifted many breasts to the point where the scarring from recurring infections is exposed. Most women who have this scarring will not venture to a private fitting because they are embarrassed but this is not their fault but rather the fault of a badly fitted bra.

I hope this has helped you realise that wires are not our enemy and when fitted correctly can offer the most amazing support and shape.

Please feel free to contact us for any further information regarding this or any other problem you may have with your bra

Why Do My Cups Gape? May 05 2014, 2 Comments

This problem usually arises when small breasted women cannot find cups small enough sometimes going down to an “AA” cup. In our experience this seems to be a problem in the bigger busted women as the “C” cup just does not support but it seems too big.

If this sounds familiar you are suffering from “Big Band Syndrome”. Women will try different cups but will seldom consider dropping the band size. The problem that arises here is that almost all of the time you need increase your cup size! By a couple of sizes! This is another reason why a professional fitting is a less stressful easier way to ascertain your actual bra size.

If you have been happy with your bra and suddenly the cup starts gaping it can be due to a number of things.

  1. Your bra has stretched due to it being way past its use by date or poor fabric integrity
  2. You have lost weight

I would suggest you go to our fitting guide  and do a self-assessment.

Try going down in the band and up in the cup. If you find your bra is too tight try a bigger cup until the bra appears snug and supportive. It is important to note at this stage that bras are not comfortable; you should know that you are wearing one. The comfort is in the support. For bras to support they need to be snug and close to the body, if they are loose they offer a covering not support.

Most of the time gaping cups are due to loose bands rather than big cups.

My Bra Does Not Give Me Enough Lift April 15 2014, 2 Comments

This is a common problem with ladies requiring more "lift". What we reach for first is the miracle bra which promises to give us more lift with the introduction of a massive pad at the bottom of the bra.

So here are some things that are guaranteed NOT to work:

1. The "miracle pad" at the bottom of your bra

2. Tightening your straps will only give you a massive neck spasm

3. A balcony bra

4. A "push up" bra

The only thing that will work is wearing the correct band size. This is the number of your bra 30, 32, 34 etc. If your band is too big your breasts will simply go where they are pulled- yes to the ground.

It does not matter how firm or perfect your breasts are the only way to get the lift is through a well fitted snug band. This will also alleviate the pressure on your shoulders.

Your cup will need to be adjusted accordingly.

If you are unsure of how to do this you can contact our Fitters for expert advice.

How Do I Care For My Bras April 08 2014, 0 Comments


This is not rocket science, if you purchase lingerie that is beautifully designed in exquisite fabrics you need to look after it as much as you would a designer blouse or dress.

The difference is when you purchase a beautifully designed everyday bra, you need to treat this masterpiece the same as a designer piece. Support bras are probably one of the most important pieces of clothing in your wardrobe. Without good support your outerwear is obsolete. If your breasts are not in the correct place you need to adjust your clothing which often involves a bigger size or considerable tailoring (for another blog post). The point I am making is that if you treat your bras well they will treat you well.

Here are my tips to keep your bras in Tip Top Shape:

  1. NEVER wash your bras in the washing machine, not on the gentle cycle, not in a lingerie bag, nor in a plastic dome guaranteed to protect your bra.
  2. Wash your bras yourself, yes in South Africa we are fortunate to have very good help, however they do not love your bras as much as you do.
  3. Always air dry your bras, do not use a tumble drier or a hair drier. Direct heat damages the elastic fibres that are the foundation of any good support bra.
  4. Have at least three everyday bras. This will give your bras a rest and extend their wear. Imagine wearing the same the outfit every day? Need I say more?
  5. Do not use products like any softening agents or Woolite on your bra. The general rule I use is if it’s not gentle enough to use on your own skin don’t use it on your bras.
  6. Do not dry your bra in the direct sunlight.
  7. Moulded bras need to be “finger washed” not hand washed. The process of steam moulding your padded bra into it perfect shape is what makes it a very special bra, treat it that way.
  8. Do not turn your moulded bras inside out to store. Forcing your bra into the opposite shape will cause dimpling and negate the smooth T Shirt Bra effect.
  9. Hang your bras up on a hanger so that the weight is equally distributed between straps. Hanging your bra from one strap may distort the shape especially in large moulded cups.
  10. Have a special drawer for your underwear. This allows you to sort your underwear in the moulded vs non-moulded bras. “File” your moulded bras so that the cups fit into each other rather than turning them inside out.

When you purchase quality lingerie you will find that it will treat you as well as you treat your prize purchase.

Please let me know if this content has helped you and if you would like any further information.

Why do I need to make an appointment to get the specialised service offered at Liza Clifford Professional Bra Fitting Studio. March 23 2014, 0 Comments

Each client is allocated a fitter, whether you make an appointment in the studio or in the Mobile Studio setting. It is very important that your first fitting be uninterrupted and accurate as this sets the tone for all future purchases at Liza Clifford or any other retail outlet.

It is important to note that the size you are fitted as at Liza Clifford is the size you are at other retailers. Most of the sizes available at Liza Clifford are not readily available, this does not mean that our sizes are different; it means that we care enough to accommodate all sizes.

Once your appointment is made you will be allocated an hour.

In the hour you will be:

  1. Measured
  2. Fitted
  3. Educated
  4. Offered bras from our studio or from our carefully selected suppliers


We believe that with all the sizes available internationally, only the right size will do, not the closest fit.


It stands to reason that with interruptions of other clients and unscheduled events, fittings cannot be accurate. Considering the time spent with the client, it is very difficult to make a mistake with your size. If you feel your size is incorrect after this in depth fitting procedure we are happy to make a further appointment to reassess your size.

Our fitting techniques are based on international standards of fitting. The fitting is very different to what we are used to in South Africa and there are varying adjustment periods. Once the body has adjusted to the new fit you will never be able to wear another ill-fitting bra.

The reason why most women wear the incorrect size is because not enough time or care is taken to ensure the client is fitted and educated as to why she is the size she is. If it were the case of a simple measuring technique with a tape measure or by sight so many women would not be wearing the incorrect size.

How long should a bra last? March 20 2014, 0 Comments

A bra that is looked after will last longer than one that is abused in a washing machine or washed incorrectly.

(Bra Care is covered in a different post)

There are many factors contributing to the longevity of a bra:

1. You need a minimum of three bras: A bra cannot be worn every day and expected to last. Unfortunately all good bras come at a premium price leaving most clients no choice but to only buy one at a time. But you would be saving money if you budgeted for at least three everyday bras.

2. The weight of your bust will determine how long your bra lasts. If you have a heavy bust your bra may have to work a little harder to support. In this case we recommend you have at least 5 bras that you rotate.

3.How often you wear your bra will determine how long your bra lasts. If you wore a quality garment every day it would shore signs of wear a lot sooner. Consider that a bra is a support item, its stands to reason that this item may not last if it is worn continuously

4.Be mindful of the fact that all fabrics are different and this influences the longevity of your bra as well.


I have a five bras that have lasted me about three years and are showing very little wear. I do add to my collection which means that some bras may not be worn for weeks and then suddenly worn every week for a while.

Your bras will only last as long as they are being looked after and not worn every day.

We cannot put a definitive time on this as we have seen bras last anything from six months to four years depending on all the factors listed above.



What makes Liza Clifford professional Bra Fitting Studio Different from other Bra Boutiques March 11 2014, 0 Comments

What Sizes Does Liza Clifford Professional Bra Fitting Carry? March 11 2014, 1 Comment

At Liza Clifford, we pride ourselves in carrying one the widest ranges of sizes available in South Africa.

Our sizes start at 28 backs because we appreciate the fact that you don't need to wear a big size just because you have big breasts. Most South Africans have small backs so if you are battling with support chances are you are wearing a big band and do not have "difficult" breasts.

Our size chart starts at a 28 to a 56 B-K Cup

If you cannot find your size please contact us by clicking on this link: