Brianna Underwire Plunge Bra in Black
R 1,790.00
Elevate your lingerie collection with this plus size Brianna Underwire Plunge Bra in Black. The combination of three-piece cups, a side support panel, and a low centre front ensures maximum support and an enhanced flattering silhouette. The flat floral lace...
EL8080BLK32GG
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Elevate your lingerie collection with this plus size Brianna Underwire Plunge Bra in Black. The combination of three-piece cups, a side support...
Morgan Underwire Banded Bra with Stretch Lace - Printed White
R 1,790.00
Experience all-day comfort and exceptional support with Elomi's iconic Morgan collection, now available in the printed White. Reflecting Liza Clifford's core philosophy of empowering women through perfect fit and self-expression, this collection showcases a subtle yet exquisite feather print design...
EL4110WHE32GG
Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Morgan Underwire Banded Bra with Stretch Lace Collection POWER OF 3 Timeless Essential Bra Collection Valentine's Day Lingerie
Experience all-day comfort and exceptional support with Elomi's iconic Morgan collection, now available in the printed White. Reflecting Liza Clifford's core philosophy...
Alice Balcony Strapless Bra - Honey
R 1,750.00
The Alice Balcony Strapless Bra in Honey offers unwavering support and security. Crafted with a 4-piece cup for 5-star lift, it includes wider silicone elastic for a secure fit and boning in the side seam for additional support. Comes with...
11040HONEY30D
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The Alice Balcony Strapless Bra in Honey offers unwavering support and security. Crafted with a 4-piece cup for 5-star lift, it includes...
Illusion Underwire Side Support Bra In Black
R 1,610.00
The Illusion Underwire Side Support Bra provides all-day comfort and support. With a wide wired design for added comfort, a three-piece cup with side support, and adjustable shoulder straps, you'll enjoy great uplift and forward projection with ease. Plus, the...
FL2982BLK30D
All In Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fitter Favourite Fits Illusion Underwire Side Support Bra Collection POWER OF 3
The Illusion Underwire Side Support Bra provides all-day comfort and support. With a wide wired design for added comfort, a three-piece cup...
Charley Underwire Bandless Spacer Moulded Bra in Black
R 2,090.00
Experience the ultimate comfort and support with our Charley Underwire Bandless Spacer Moulded Bra in Black. The seamless cups made from ultra-light spacer fabric provide a perfect, rounded shape, while the pretty floral lace details add a touch of femininity....
EL4383BLK34G
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Charley Collection Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fabulous Curves In Stock In Stock Items Invisibles Collection POWER OF 3 T-Shirt Bras for All Sizes and Shapes
Experience the ultimate comfort and support with our Charley Underwire Bandless Spacer Moulded Bra in Black. The seamless cups made from ultra-light...
Allure Full Cup Bra in Ivory
R 1,780.00
Upgrade your lingerie collection with the Allure Full Cup Bra in Ivory. Experience luxury and support with its stretch floral lace and gold ring detailing. The inner side sling provides extra uplift and comfort, while the power mesh wings offer...
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Upgrade your lingerie collection with the Allure Full Cup Bra in Ivory. Experience luxury and support with its stretch floral lace and...
Charley Underwire Plunge Bra with Stretch Lace
R 1,720.00
Fall in love with the Elomi Lingerie Charley Plunge Bra in an irresistible Black colourway with meadow inspired embroidery. The banded underwire bra features three section cups plus side frame for forward shaping, while a low neckline provides plunge without...
EL4382BLK34G
Celebrating You: Lingerie Ideas for International Women's Day Charley Collection Charley Underwire Plunge Bra Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras POWER OF 3 Timeless Essential Bra Collection
Fall in love with the Elomi Lingerie Charley Plunge Bra in an irresistible Black colourway with meadow inspired embroidery. The banded underwire...
Idol Underwire Moulded Balcony T-Shirt Bra In Black
R 1,760.00
Experience an exceptional fit and modern style with the Idol Underwire Moulded Balcony Bra in Black. This exquisitely crafted lingerie piece boasts smooth, seam-free cups that are decorated with a stylish pin-stripe design, and a balcony cup shape offering superior...
AA1050BLK28D
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Experience an exceptional fit and modern style with the Idol Underwire Moulded Balcony Bra in Black. This exquisitely crafted lingerie piece boasts...
Cate Allure Underwire Bra
R 1,720.00
Introducing the Cate Allure Underwire Bra by Elomi. This black full cup banded bra offers a sassy twist on the best-selling Cate collection. The encapsulated lace adds sophistication and the encased elastics provide all-day comfort. With a seamless silhouette and...
EL302405BLK34F
All In Stock Cate Collection Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras POWER OF 3 Timeless Essential Bra Collection
Introducing the Cate Allure Underwire Bra by Elomi. This black full cup banded bra offers a sassy twist on the best-selling Cate...
Smooth Moulded Bra - Sahara
R 1,690.00
Introducing the must-have lingerie staple, the Smooth Moulded Bra in Sahara by Elomi. Made with ultra-light Aerocool fabric, this bra keeps you cool and dry while providing a supportive and comfortable fit. The tulle top cup gives a lighter look,...
EL4301SAH32H
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Fabulous Curves Bras In Stock Items POWER OF 3 T-Shirt Bras for All Sizes and Shapes
Introducing the must-have lingerie staple, the Smooth Moulded Bra in Sahara by Elomi. Made with ultra-light Aerocool fabric, this bra keeps you...
Envy Underwire Full Cup Bra - Navy
R 1,880.00
The Envy Underwire Full Cup Bra from Panache is a must-have for D plus ladies. With stretch lace top cups and laminated bottom cups, it offers amazing support and shape. The powermesh wings provide a comfortable and firm fit, while...
7285NAVY28 F
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Envy Underwire Full Cup Bra Envy Underwire Full Cup Bra In Stock Everyday Essentials Collection Everyday Essentials Core Collection In Stock Items POWER OF 3 Timeless Essential Bra Collection
The Envy Underwire Full Cup Bra from Panache is a must-have for D plus ladies. With stretch lace top cups and laminated...
Fusion Underwire Full Cup Side Support Bra - Coffee Roast
R 1,680.00
Indulge in comfort and support with Fantasie's Fusion Full Cup Bra. The contemporary stripe jacquard fabric and wide wire design provide a soft, natural rounded shape. With side support and fuller coverage, this bra offers all-day elegance in cup sizes...
FL3091CRT30D
Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fusion Collection Fusion Underwire Full Cup Side Support Bra Collection POWER OF 3 Timeless Essential Bra Collection
Indulge in comfort and support with Fantasie's Fusion Full Cup Bra. The contemporary stripe jacquard fabric and wide wire design provide a...
Allure Full Cup Underwire Bra - Honey
R 1,880.00
Discover the Allure Full Cup Bra in Honey, designed specifically for fuller busts seeking both support and style. This wired, non-padded bra features stretch lace that moves with your body, providing flexible comfort and enhancing your natural shape. With full...
10765HONEY30D
All In Stock All Stock Allure Full Cup Bra Collection Allure Full Cup Bra Collection in Stock Celebrating You: Lingerie Ideas for International Women's Day In Stock Items New Bras Timeless Essential Bra Collection
Discover the Allure Full Cup Bra in Honey, designed specifically for fuller busts seeking both support and style. This wired, non-padded bra...
Smooth Moulded Bra - Black
R 1,690.00
Upgrade your lingerie collection with the Smooth Moulded Bra in Black from Elomi. Crafted with non-stretch Aerocool fabric for ultimate comfort and breathability. The tulle top cup adds a light and supportive touch while the underband and straps ensure a...
EL4301BLK32H
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Fabulous Curves Bras In Stock Items POWER OF 3 T-Shirt Bras for All Sizes and Shapes
Upgrade your lingerie collection with the Smooth Moulded Bra in Black from Elomi. Crafted with non-stretch Aerocool fabric for ultimate comfort and...
Illusion Underwire Side Support Bra in Natural Beige
R 1,610.00
The Illusion Underwire Side Support Bra provides all-day comfort and support. With a wide wired design for added comfort, a three-piece cup with side support, and adjustable shoulder straps, you'll enjoy great uplift and forward projection with ease. Plus, the...
FL2982NAE30D
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fitter Favourite Fits Illusion Underwire Side Support Bra Collection Illusion Underwire Side Support Bra In Stock In Stock Items POWER OF 3 Timeless Essential Bra Collection
The Illusion Underwire Side Support Bra provides all-day comfort and support. With a wide wired design for added comfort, a three-piece cup...
Fusion Underwire Full Cup Side Support Bra - Cinnamon
R 1,680.00
Indulge in comfort and support with Fantasie's Fusion Full Cup Bra. The contemporary stripe jacquard fabric and wide wire design provide a soft, natural rounded shape. With side support and fuller coverage, this bra offers all-day elegance in cup sizes...
FL3091CIN30D
Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fusion Collection Fusion Underwire Full Cup Side Support Bra Collection POWER OF 3 Timeless Essential Bra Collection
Indulge in comfort and support with Fantasie's Fusion Full Cup Bra. The contemporary stripe jacquard fabric and wide wire design provide a...

Showing: 17 - 32 of 101 total

How Lingerie Celebrates Womanhood

Here's something worth saying out loud: self-care isn't always candles and facemasks. Sometimes the greatest achievement is just wearing a bra that doesn't dig in by 11am. Equal pay and gender equality just rings differently when youre fighting you bra support. 

That sounds like a low bar, but ask any woman who's spent a full workday in ill-fitting underwear and she'll tell you — it matters. A lot. Comfort isn't superficial. It's the foundation of how you move through the world. When what you're wearing works with your body rather than against it, there's this subtle but real shift in how you carry yourself. You're not constantly readjusting. You're not distracted. You just get on with your day.

Good lingerie isn't about dressing for someone else's approval. It never really was. It's about feeling held together, supported, and at ease, whether that's at your desk, doing the school run, or stretched out on the sofa at 9pm eating toast. Wearing supportive lingerie is empowerment.

Choosing the Perfect Lingerie as a Form of Self-Expression

Getting the size right is the starting point, not the finish line. What you choose beyond that says a lot, even if only you ever know what you're wearing.

Some women go straight for colour, elegance or simply beauty. Bright prints, bold patterns, something that makes them smile when they open the drawer in the morning. Others couldn't care less about any of that and want a staple, something soft ad stretchy, seamless, and invisible under clothes. Both are completely valid. Both are a form of self-expression, just different dialects of the same language.

What's interesting is that wearing something you actually like — not just something that fits and does the job — has a knock-on effect. It's hard to quantify, but women describe it as feeling more pulled-together, more grounded, more like a way to express themselves. It doesn't take much. Sometimes one good bra is genuinely all it takes.

Featured Products from Liza Clifford for Women's Day Gift Ideas

Want to celebrate International Women's Day in style? The Liza Clifford Women's Day lingerie collection is designed to empower femininity, uplift and celebrate individuality. It has something for everyone, whether you're looking for everyday wear, soft cotton like bralettes for lounging at home or beautiful pieces for your night outs. You can explore all these options for your new you:

  • Celebrate Your Femininity With Lace Lingerie
  • Luxe Support Bra 
  • Upgrade Your Lingerie Collection With Panties
  • Boost Your Confidence With A Sporty & Supportive Sports Bra

Cherish Your Femininity With Elegant Lingerie For International Women’s Month

You don't need International Women's Day as an excuse to buy yourself something new and beautiful. But if the day gives you a nudge — great, embrace it. Make this your woman's day.

What tends to happen is that women spend years buying whatever's cheapest or easiest, telling themselves it doesn't matter what's underneath. And then one day they try something that actually fits, that feels good against their skin, that doesn't require adjusting every hour and they wonder why they waited so long. It's not vanity. It's not indulgence. It's just the fairly basic act of choosing comfort and quality for yourself, which frankly you deserve on a random Wednesday in November as much as on any designated celebration day.

Start small if you want. One bra. A few pairs of underwear that don't make you wince. See how it feels.

FAQs

Are there specific colors for IWD?

Purple, green, and white are the traditional trio and if you've ever been to an IWD event, you'll know the purple tends to dominate. It represents dignity and respect that comes with strength of character. Green is for hope, white for integrity. These go back to the suffragette movement, which gives them more weight and strength than your average brand colour palette.

That said, no, you don't have to wear them. There's no uniform. If purple isn't your colour, don't force it. A small nod works just as well: a purple bag, a green scarf, even just knowing the history behind the colours. The meaning matters more than the outfit, the symbol of who you stand for.

How can I support women with my purchase?

When you buy from a business led and run by women around South Africa, like Liza Clifford, your money goes to support real people. Women get jobs, build up skills, and sometimes get a chance to manage or lead. Look for shops that treat workers fairly and promote female growth. Bra studios should offer have many sizes, so everyone is included. One purchase may seem small, but many can change things. By shopping with special brands that care and love what they do, you add to good changes for women in the workplace. Your choice can help.

What to wear for International Women's Day?

Whatever you want, honestly. Jeans and a plain top can be a perfect choice. So can a dress, a jumpsuit, your work uniform, or whatever you'd wear every day. Your choice of lingerie matters too. Comfortable, well-fitting pieces can help you feel supported and confident from the moment you get dressed.  If anything, just make sure you're comfortable and confident.

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