Matilda Underwire Plunge Bra - Black
R 1,800.00
Discover Elomi's Matilda Underwire Plunge Bra, designed with decorative dot embroidery and supportive sectioned cups for uplift and separation. The added low centre front gives you a flattering plunge shape without push up, and the flexible back sweep construction allows...
EL8900BLK32GG
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fabulous Curves In Stock Fitter Favourite Fits In Stock Items Matilda Underwire Plunge Bra Collection Matilda Underwire Plunge Bra In Stock POWER OF 3 Timeless Essential Bra Collection Valentine's Day Lingerie
Discover Elomi's Matilda Underwire Plunge Bra, designed with decorative dot embroidery and supportive sectioned cups for uplift and separation. The added low...
Matilda Underwire Plunge Bra - Cafe au Lait
R 1,800.00
Discover Elomi's Matilda Underwire Plunge Bra, designed with decorative dot embroidery and supportive sectioned cups for uplift and separation. The added low centre front gives you a flattering plunge shape without push up, and the flexible back sweep construction allows...
EL8900CAT32GG
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fabulous Curves In Stock Fitter Favourite Fits In Stock Items Matilda Underwire Plunge Bra Collection Matilda Underwire Plunge Bra In Stock POWER OF 3 Timeless Essential Bra Collection
Discover Elomi's Matilda Underwire Plunge Bra, designed with decorative dot embroidery and supportive sectioned cups for uplift and separation. The added low...
Fusion Underwire Full Cup Side Support Bra - Black
R 1,680.00
Fantasie's Fusion Underwire Full Cup Bra provides the perfect foundation for everyday wear. With modern soft handle striped jacquard fabric, wide wires for additional comfort and support, and a three-piece side support for great uplift and forward projection, you'll look...
FL3091BLK30D
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fusion Collection Fusion Underwire Full Cup Bra With Side Support In Stock Fusion Underwire Full Cup Side Support Bra Collection In Stock Items POWER OF 3 Timeless Essential Bra Collection
Fantasie's Fusion Underwire Full Cup Bra provides the perfect foundation for everyday wear. With modern soft handle striped jacquard fabric, wide wires...
Idol Underwire Moulded Balcony T-Shirt Bra in Nude
R 1,760.00
Experience an exceptional fit and modern style with the Idol Underwire Moulded Balcony Bra in Nude. This exquisitely crafted lingerie piece boasts smooth, seam-free cups that are decorated with a stylish pin-stripe design, and a balcony cup shape offering superior...
AA1050NUE28D
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fitter Favourite Fits Idol Underwire Moulded Balcony T-Shirt Bra Collection Idol Underwire Moulded Balcony T-Shirt Bra in Stock In Stock Items Invisibles Collection POWER OF 3 T-Shirt Bras for All Sizes and Shapes
Experience an exceptional fit and modern style with the Idol Underwire Moulded Balcony Bra in Nude. This exquisitely crafted lingerie piece boasts...
Morgan Underwire Banded Bra with Stretch Lace - Ebony
R 1,790.00
Discover the coveted Morgan collection, celebrated for its unbeatable blend of daily comfort and timeless style. In the Ebony variant, the Banded Bra proudly exhibits its iconic print and exquisite stretch lace. Boasting three-section cups and side frames, it delivers...
EL4110EBY32GG
All In Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Morgan Underwire Banded Bra with Stretch Lace Collection POWER OF 3 Timeless Essential Bra Collection
Discover the coveted Morgan collection, celebrated for its unbeatable blend of daily comfort and timeless style. In the Ebony variant, the Banded...
Sachi Underwire Plunge Bra
R 1,720.00
The Sachi Underwire Plunge Bra exudes sophistication with its signature Black colourway that showcases sheer and solid panelling. Its on-trend strap detailing and low centre front frame create a captivating silhouette, while the three piece cup plus side support panel...
EL4350BLK32GG
All In Stock Celebrating You: Lingerie Ideas for International Women's Day Fabulous Curves Bras POWER OF 3
The Sachi Underwire Plunge Bra exudes sophistication with its signature Black colourway that showcases sheer and solid panelling. Its on-trend strap detailing...
Morgan Underwire Banded Bra with Stretch Lace - Sahara
R 1,720.00
Experience extraordinary comfort combined with unmatched support in Elomi's renowned Morgan Banded Bra, now offered in the fresh Sahara shade. This effortlessly wearable bra showcases a three-piece cup design with an accompanying side frame, ensuring unassailable support and shaping. The...
EL4111SAH32GG
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras In Stock Items Morgan Underwire Banded Bra with Stretch Lace Collection POWER OF 3 Timeless Essential Bra Collection
Experience extraordinary comfort combined with unmatched support in Elomi's renowned Morgan Banded Bra, now offered in the fresh Sahara shade. This effortlessly...
Fusion Underwire Full Cup Side Support Bra - Blush
R 1,680.00
The Fusion Underwire Full Cup Bra With Side Support in Blush offers both comfort and style with its subtle color and striped jacquard fabric. The side support and concealed seams provide a smooth silhouette, while the elasticated top cup ensures...
FL3091BLH30D
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fusion Collection Fusion Underwire Full Cup Bra With Side Support In Stock Fusion Underwire Full Cup Side Support Bra Collection In Stock Items POWER OF 3 Timeless Essential Bra Collection
The Fusion Underwire Full Cup Bra With Side Support in Blush offers both comfort and style with its subtle color and striped...
Morgan Underwire Banded Bra with Stretch Lace - Black
R 1,720.00
Experience unparalleled comfort paired with the incomparable support offered by Elomi's iconic Morgan Banded Bra, now available in a timeless Black hue. This effortlessly wearable bra boasts a three-piece cup design coupled with a side frame, guaranteeing indisputable support and...
EL4111BLK32GG
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fabulous Curves In Stock In Stock Items Morgan Underwire Banded Bra with Stretch Lace Collection POWER OF 3 Timeless Essential Bra Collection Valentine's Day Lingerie
Experience unparalleled comfort paired with the incomparable support offered by Elomi's iconic Morgan Banded Bra, now available in a timeless Black hue....
Morgan Underwire Banded Bra with Stretch Lace - Toasted Almond
R 1,790.00
Unleash your inner wild spirit with the essential Morgan collection. The everyday Banded Bra in Toasted Almond celebrates your individuality with a discreet yet captivating animal print, harmonized by coordinating stretch lace. Available in sizes DD to K, it guarantees...
EL4110TOD32GG
All In Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Morgan Underwire Banded Bra with Stretch Lace Collection POWER OF 3 Timeless Essential Bra Collection
Unleash your inner wild spirit with the essential Morgan collection. The everyday Banded Bra in Toasted Almond celebrates your individuality with a...
Illusion Underwire Side Support Bra In White
R 1,610.00
The Illusion Underwire Side Support Bra provides all-day comfort and support. With a wide wired design for added comfort, a three-piece cup with side support, and adjustable shoulder straps, you'll enjoy great uplift and forward projection with ease. Plus, the...
FL2982WHE30D
Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fitter Favourite Fits Illusion Underwire Side Support Bra Collection POWER OF 3 Timeless Essential Bra Collection
The Illusion Underwire Side Support Bra provides all-day comfort and support. With a wide wired design for added comfort, a three-piece cup...
Matilda Underwire Plunge Bra - white
R 1,870.00
Discover Elomi's Matilda Underwire Plunge Bra, designed with decorative dot embroidery and supportive sectioned cups for uplift and separation. The added low centre front gives you a flattering plunge shape without push up, and the flexible back sweep construction allows...
EL8900WHE32GG
Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fitter Favourite Fits Matilda Underwire Plunge Bra Collection POWER OF 3 Timeless Essential Bra Collection Valentine's Day Lingerie
Discover Elomi's Matilda Underwire Plunge Bra, designed with decorative dot embroidery and supportive sectioned cups for uplift and separation. The added low...
Charley Underwire Bralette - Black
R 1,960.00
Discover the elegantly crafted Charley Underwire Bralette. Featuring a romantic meadow-inspired floral lace merged with diamond mesh to create a pretty longline silhouette, this bralette offers a low centre front for a plunge neckline and three-piece cups plus side support...
EL4381BLK34G
Celebrating You: Lingerie Ideas for International Women's Day Charley Collection Everyday Essentials Core Collection Fabulous Curves Bras POWER OF 3 Timeless Essential Bra Collection
Discover the elegantly crafted Charley Underwire Bralette. Featuring a romantic meadow-inspired floral lace merged with diamond mesh to create a pretty longline...
Allure Full Cup Bra in Black/Latte
R 1,780.00
Indulge in luxury lingerie with the Allure Full Cup Bra in Black/Latte. Designed with recycled sheer black lace and gold detailing, it provides uplift and support with its inner side sling and power mesh wings. Fully adjustable straps and contrasting...
10765BLACK/LATT30D
All In Stock All Stock Allure Full Cup Bra Collection Allure Full Cup Bra Collection in Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection In Stock Items POWER OF 3 Timeless Essential Bra Collection Valentine's Day Lingerie
Indulge in luxury lingerie with the Allure Full Cup Bra in Black/Latte. Designed with recycled sheer black lace and gold detailing, it...
Morgan Underwire Banded Bra with Stretch Lace - Haute Red
R 1,720.00
For a daring and stunning allure, indulge in Elomi's Morgan Banded Bra in the captivating Haute Red shade. With its enchanting stretch lace and charming bow accents, this effortlessly wearable bra is destined to become a cherished Elomi favorite. Elevate...
EL4111HAD32GG
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fabulous Curves In Stock In Stock Items Morgan Underwire Banded Bra with Stretch Lace Collection POWER OF 3 Red Sets Timeless Essential Bra Collection Valentine's Day Lingerie
For a daring and stunning allure, indulge in Elomi's Morgan Banded Bra in the captivating Haute Red shade. With its enchanting stretch...
Charley Underwire Plunge Bra In Jet
R 1,850.00
Unveil a look of luxury with Elomi's Charley Plunge Bra! Featuring a low centre plunge and three-section cups with side support panels for superior shape and uplift, this exquisite bra is embellished with intricate  embroidery.  At Liza Clifford Professional Bra...
EL4380JET32GG
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Charley Collection Charley Underwire Plunge Bra Everyday Essentials Collection Everyday Essentials Core Collection In Stock Items POWER OF 3 Timeless Essential Bra Collection
Unveil a look of luxury with Elomi's Charley Plunge Bra! Featuring a low centre plunge and three-section cups with side support panels...

Showing: 1 - 16 of 101 total

How Lingerie Celebrates Womanhood

Here's something worth saying out loud: self-care isn't always candles and facemasks. Sometimes the greatest achievement is just wearing a bra that doesn't dig in by 11am. Equal pay and gender equality just rings differently when youre fighting you bra support. 

That sounds like a low bar, but ask any woman who's spent a full workday in ill-fitting underwear and she'll tell you — it matters. A lot. Comfort isn't superficial. It's the foundation of how you move through the world. When what you're wearing works with your body rather than against it, there's this subtle but real shift in how you carry yourself. You're not constantly readjusting. You're not distracted. You just get on with your day.

Good lingerie isn't about dressing for someone else's approval. It never really was. It's about feeling held together, supported, and at ease, whether that's at your desk, doing the school run, or stretched out on the sofa at 9pm eating toast. Wearing supportive lingerie is empowerment.

Choosing the Perfect Lingerie as a Form of Self-Expression

Getting the size right is the starting point, not the finish line. What you choose beyond that says a lot, even if only you ever know what you're wearing.

Some women go straight for colour, elegance or simply beauty. Bright prints, bold patterns, something that makes them smile when they open the drawer in the morning. Others couldn't care less about any of that and want a staple, something soft ad stretchy, seamless, and invisible under clothes. Both are completely valid. Both are a form of self-expression, just different dialects of the same language.

What's interesting is that wearing something you actually like — not just something that fits and does the job — has a knock-on effect. It's hard to quantify, but women describe it as feeling more pulled-together, more grounded, more like a way to express themselves. It doesn't take much. Sometimes one good bra is genuinely all it takes.

Featured Products from Liza Clifford for Women's Day Gift Ideas

Want to celebrate International Women's Day in style? The Liza Clifford Women's Day lingerie collection is designed to empower femininity, uplift and celebrate individuality. It has something for everyone, whether you're looking for everyday wear, soft cotton like bralettes for lounging at home or beautiful pieces for your night outs. You can explore all these options for your new you:

  • Celebrate Your Femininity With Lace Lingerie
  • Luxe Support Bra 
  • Upgrade Your Lingerie Collection With Panties
  • Boost Your Confidence With A Sporty & Supportive Sports Bra

Cherish Your Femininity With Elegant Lingerie For International Women’s Month

You don't need International Women's Day as an excuse to buy yourself something new and beautiful. But if the day gives you a nudge — great, embrace it. Make this your woman's day.

What tends to happen is that women spend years buying whatever's cheapest or easiest, telling themselves it doesn't matter what's underneath. And then one day they try something that actually fits, that feels good against their skin, that doesn't require adjusting every hour and they wonder why they waited so long. It's not vanity. It's not indulgence. It's just the fairly basic act of choosing comfort and quality for yourself, which frankly you deserve on a random Wednesday in November as much as on any designated celebration day.

Start small if you want. One bra. A few pairs of underwear that don't make you wince. See how it feels.

FAQs

Are there specific colors for IWD?

Purple, green, and white are the traditional trio and if you've ever been to an IWD event, you'll know the purple tends to dominate. It represents dignity and respect that comes with strength of character. Green is for hope, white for integrity. These go back to the suffragette movement, which gives them more weight and strength than your average brand colour palette.

That said, no, you don't have to wear them. There's no uniform. If purple isn't your colour, don't force it. A small nod works just as well: a purple bag, a green scarf, even just knowing the history behind the colours. The meaning matters more than the outfit, the symbol of who you stand for.

How can I support women with my purchase?

When you buy from a business led and run by women around South Africa, like Liza Clifford, your money goes to support real people. Women get jobs, build up skills, and sometimes get a chance to manage or lead. Look for shops that treat workers fairly and promote female growth. Bra studios should offer have many sizes, so everyone is included. One purchase may seem small, but many can change things. By shopping with special brands that care and love what they do, you add to good changes for women in the workplace. Your choice can help.

What to wear for International Women's Day?

Whatever you want, honestly. Jeans and a plain top can be a perfect choice. So can a dress, a jumpsuit, your work uniform, or whatever you'd wear every day. Your choice of lingerie matters too. Comfortable, well-fitting pieces can help you feel supported and confident from the moment you get dressed.  If anything, just make sure you're comfortable and confident.

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