Whether it's a lacy or silky number, SoPure's ingenious Lingerie Laundry Wash leaves your prized designer intimates scentsational – preserving fabrics, colour, structure and elasticity as it cleans and conditions all the while eliminating those oh so awkward odours. Our all natural, vegan formula removes perspiration, body oils and stains while cleaning and restoring your special little numbers back to fabulous without using harmful chemicals or additives. The result? Delicious, freshly laundered lingerie and no more dry cleaning bills.

Exotic floral clean
Gentle on skin & fabric
Scentsational odour buster
Ideal for intimate wear
Vegan approved
Whole-earth friendly
Full of good nature

Free of nasties – happy people.
No chlorine-bleach, no optical brighteners, no phthalates, no formaldehyde, no phosphates, no petrochemicals, no parabens, no fake fragrances, no synthetic colourants, no chlorhexidine, no methanol, no benzakonium chloride, no triclosan, no sodium hypochlorite, no animal fat ingredients, no hydrochloric acid, no isopropyl alcohol, no ammonium chloride, no ammonia, no toxins and no synthetic chemicals.

Full of nature – happy planet.
Made from a 100% naturally powerful cleaning combination of pure aqua, Potassium Cocoate, Alcohol Ethoxylate-Deceth-8, Cocamidopropyl-Betaine, Propanediol, Tetrasodium Glutamate Diacetate, Empicol, Oleic Acid, Zinc Ricinoleate, Sodium Chloride, Benzyl Alcohol and Cananga Odorata (Ylang Ylang Oil).

Healthy people. Healthy planet.

At Liza Clifford Professional Bra Fitting Studio, we prioritize finding the perfect bra fit above all else. If you've never experienced a professional bra fitting in Cape Town or other areas, don't miss this crucial step. Book your fitting here! We offer expert bra fittings in Tokai (Cape Town), Tyger Valley (Cape Town), Sandton (Johannesburg), Menlo Park (Pretoria), Kloof (Durban), and provide virtual bra fittings for clients across South Africa. If your location isn't listed, contact us and we will let you know when we come to your area.