Active Support

The Best Sports Bra May 16 2015, 4 Comments

We can safely state that we have the best sports bra because this amazing sports bra has won the UK lingerie awards two years in a row.

The bra has been available up to a H cup from a small back (28) to an impressive 40, but soon it will be available up to a J cup!

We will always support the fact that a sports bra is only as good as its fit. If it's not your perfect fit it will not work! This means if you have not been professional fitted: where you had a one on one consultation with a professionally trained fitter who assesses your activity, fits you in a variety of styles and then educates you on how to make better bra purchasing decisions, you are not going to get benefit from this technical bra.

Supporting your breasts from the bottom (downward movement) and the top (upward movement) with its very clever design, this bra has clinically proven to eliminate your bounce and reduce chafing significantly.

So what will you pay for a bra that will support you properly?

We charge R1100 for this amazing bra; all our bras come with a free Professional Fitting (one hour consultation).

Want one?

Call us on 0861333779 (this is a landline so please do not sms) 8am-4pm Monday to Friday

Email us on

You can only purchase our new colours through our trained professionals, if you feel your fit is great and you want to buy one online follow this link: SPORTS BRA Please note this is for our basic colours only.

If you want one of our gorgeous new colours Magenta or Ultra Violet, call our office on 0861333779 or


So What are you waiting for? More uncontrollable bounce? Or more scarring from chafe? You cannot afford to take away from your hard training because you don't want to invest in a good sports bra.



Helpful Hints When Purchasing a Sports Bra June 30 2014, 0 Comments

Sports bras are amazing products if they are fitted correctly.

You cannot buy a sports bra on a simple measurement. You need to try them on and preferable practice a movement you would do in a sports bra. If you are a runner you will need to run on the spot or at least jump.

It does not matter how expensive the bra is, if the bra is the incorrect size your sports bra will not do what you need it to do.

It does not matter what the sports bra claims i.e. “clinically proven to reduce bounce” if the bra is the incorrect size it will not work.

If you wear more than one sports bra to exercise in you are wearing the wrong size.

How do you choose a bra given that there is a limit to the service available for professional fitting?

  1. Your sports bra needs to be snug, it will leave red marks, it will feel very uncomfortable initially, but this is where the support is.

  2. Your support needs to come from the band of your bra and NOT your straps. There is no way padded straps or thick straps can support as well as a snug band can. The constant jarring of the straps on your Trapezius muscle will cause more damage than the snug band that goes all the way around your body.

  3. Make sure the wire of your sports bra is in line with your arm pit. This means that the wire will not pinch your delicate breast tissue. If you do not like wearing a wire please consider that it may be because you are wearing the wrong size. The wire will give you a better shape and support.

  4. Make sure your bra is smaller than your pants size. Your hips are bigger than your back so if your bra band is bigger than your pants size, adjust your band while increasing your cup. If you buy a smaller back without increasing your cup your bra will be too tight and you will have difficulty putting it on.

  5. Always buy your sports bra snug on the loosest setting so that you can make it tighter as the bra stretches.


    If this seems a little too much our fitters are happy to help you choose your perfect sports bra. We will spend an hour assessing, educating and fitting you for the perfect sports bra.


Sports Bras Versus Running Shoes by Tenley Cummins March 23 2014, 0 Comments

Liza Clifford, of Liza Clifford Professional Bra Fitting Studio, is always amazed by women who start running or take up a new sport and do the right thing by buying a good pair of running shoes or cross trainers, but neglect to provide support for their breasts.

‘’The new athlete is so concerned about getting injured by wearing the wrong sports shoe, but what about the irreparable damage they will do to their breast tissue by wearing the wrong bra?’’, says Liza. ‘’I encourage people to get fit and lose weight, but why have sagging breasts when you reach your goal weight?’’, she asks.

‘’I often hear ladies justify not investing in a good sports bra from the outset of their fitness regime, by saying that they are going to lose weight and that the size of the bra will change. If you need to invest in buying a sports bra at the outset and then another one six months later, it is worth it. Think about it. The bigger your breasts are, the heavier they are and the more likely they are to sag’’, explains Liza.

Liza Clifford has teamed up with sports shoe expert Justin Hand of D. North Runner to educate women on, not only making sure that they have the right shoe, but also the correct fitting bra and not just the closest fit. This also applies to women who have had breast implants.

When a potential customer comes to see Justin, he asks them what sport they are planning to do, as well as the frequency and the intensity of their training. He looks at their stride and the way that their foot lands, by making them run up and down the walkway outside the D. North Runner shop. He then evaluates the structure of their foot and assesses whether they need a neutral shoe or one for supination or pronation. Only then does he choose a shoe to best suit their foot and their sporting regime. Shoe prices range between R950 and R1500 and, according to Justin, he has yet to encounter a customer who does not believe that the ultimate running shoe or cross trainer is worth this financial outlay.

‘’Although we are based in Durban North, our customer base comes from all over KwaZulu Natal, as they are prepared to travel for the right advice’’, comments Justin. ‘’Having run track, road races and cross country, and being a coach and competitor in Iron Man, gives me the experience and, in turn, the credibility to give sound advice’’.  

When you book an appointment at Liza Clifford Professional Bra Fitting Studio you will be fitted for your ultimate sports bra in a private and uninterrupted environment. The fitter will first measure you and use this measurement as a guideline. She will then use all aspects of your proportions, as well as your requirements of the bra, to base a bra choice on. The fitter will fit the bra on you, using a scooping action, and make assessments that you cannot make, such as whether the band is too tight or too lose, and whether the strap length is correct. The fitter will teach you how to put on your bra, how to scoop and how to take care of your bra.

Liza Clifford Professional Bra Fitting Studio has just imported a bra which won the sports section of the UK Lingerie Awards. ‘’I am terribly excited about this product because it is the ultimate sports bra and it completely ‘beats the bounce’’’, says Liza.

Liza Clifford Professional Bra Fitting Studio has standards of sizing that are unparalleled. If they don’t have your size, you are unlikely to find it anywhere else in this country. They stock the widest range of sizes in South Africa, 61 sizes in sports bras and many more in other bras.

The new Liza Clifford (LC) Sports Bra starts at a size 28 back (this is important for elite sportswomen who carry very little body weight) and continues up to a size 40. ‘’In my experience, if you are wearing a size 42-46 and exercising, you are probably wearing the incorrect size bra’’, explains Liza.

The LC Sports Bra sells for R950 (2013), and with its moulded cup giving a rounded shape and the practical “T-Bar’’ back, which can be adjusted to be a normal over the shoulder strap, it gives brilliant support and a great shape.

So if you are participating in the Two Oceans half or ultra-marathon on the 30th March, training for the Comrades Marathon, taking up a new exercise challenge or simply walking, running, cycling or gyming to keep fit, ensure that you are not only wearing the right shoes, but a correctly fitted sports bra for your size.

  1. should you wish to book an appointment or if have any queries.

Sports Bras and Chafing March 17 2014, 0 Comments

One of the biggest concerns when we see a client, who exercises and wants to purchase a bra, is chafing.

Most women accept that this is a normal event and have taken certain precautions that may work for the short term but do not solve the very uncomfortable chafing.

Just to clarify what “chafing” means

The red, raw appearance of the skin around the breast after prolonged exercise where there has been excessive breast movement. This is often not obvious until the runner has a shower when an intense burning sensation is experienced. The red, raw flesh will often scab and look like a graze.

My biggest concern is that women have accepted that there is no other alternative as they have purchased a good, quality bra and expect that if their item is still chafing it must be a fact of life.

The reason why we chafe anywhere on our body is because there is excessive movement and things are rubbing against our skin causing irritation and trauma to the top layer of skin.

It seems the only way to stop this is to prevent the movement which is near impossible with bras claiming 75% - 85% reduction in bounce.

This will only happen if the bra is the correct fit, which as statistics have shown, is not the case in most South African Women.

These are my tips for reducing the dreaded chafe:

  1. Make sure your breasts are separated. This means that each breast is secure in its own cup and your gore is firmly fitted against your chest forcing this separation. If your breasts are not separated the weight of the two breasts is compounded into one with catastrophic effects. Shop-bought bras traditionally compress the breast into some form of support where as a well fitted sports bra should encapsulate the breast separately.
  2. Make sure your band is small enough. We often find that we may go smaller in the back for a sports bra, this means going up in the cup at the same time. This is what your professional bra fitter is trained to do. Big bands cause excess movement contributing to the chafing. Ways to test if your band is too big is to look at yourself in the mirror: If your bra sits away from your body creating a gap under your breasts.Can you pull your bra forward easily?
  3.  Make sure you do NOT get your support from your straps. If this is the case you will land up with more than chafing in the form of massive craters on your shoulders. The first thing you should be able to do when you buy a new sports bra is release the straps.
  4. Make sure that your bra is designed to carry the movement. If the bra has too much stretch in it, the stretch will only exacerbate the bounce. Most award winning sports bras will have limited stretch in them. Most cotton bras will not offer support as there is a natural stretch. While cotton is great to work out in for its breathability it is not ideal to have a cotton sports bra. Most modern fabrics have been engineered to breathe.
  5. If you suffer from Chafing and exercise in a crop top without a bra support its time to come to terms with the fact that you may not be able to exercise in a conventional crop top. Most new sports bras are designed to look like a crop top but are a high impact sports bra because of the cleverly disguised bra underneath. The price will be a good indication of whether it is a crop top or a sports bra designed as a crop top. Most crop tops will not separate your breasts.
  6. Do not buy a Small, Medium, Large or Extra Large sports bra. Most bras that do not cause chafing will only be available in bra sizes up to a J cup from an A cup.

It is always advisable to have a professional fitting done, one that encourages you to go for a short run in your new bra or makes you test the bra by jumping up and down in the change room.

If you need any further information please contact our expert fitters at or nationally on 0861 333 77 9.