Many women assume (incorrectly) that because they have small breasts or they’re only casual joggers that they don’t need to be professionally fitted for a sports bra. The truth is that 86% of women are wearing the wrong bra size. That means that 86% of women are wearing sports bras that don’t support them properly - Eek!

 It doesn't matter how expensive or well-engineered a sports bra is. 

 If it doesn’t fit properly, it won’t work properly. 

The bad news is that unsupported breasts lead to premature sagging. That’s because the Cooper's ligament - also referred to as the suspensory ligaments of Cooper and the fibrocollagenous septa - help to maintain the structure, shape and position of your breasts. When exposed to stress (i.e. bouncing during excises) these ligaments stretch, and unfortunately the damage cannot be undone (it sucks, we know!). But here is good news too! Donning a properly fitted sports bra can go a long way to avoiding sag!

Finding your perfect fit can offer you other health benefits too. Do you find yourself reaching for the medicine cabinet post-work? Unsupported bouncing breasts can wreak havoc on your neck, shoulders and back. A badly-fitted sports bra (no matter how cute or expensive) will do little to give your girls the support they need. On the other hand, a properly fitted sports bra will give your breasts all the support, cushioning and comfort they need - helping to eliminate any back, neck or shoulder pain.

 ABOUT THE BAND 

It’s difficult to choose a well-fitted sports bra based on a measuring service alone. There are so many factors to consider when finding YOUR perfect sport support. A bra size the same or bigger than your pants size is the first sign that your sports bra is not a good fit and not giving you the proper support you need. A band that is too big is also often the culprit behind painful chafe - Ouch! The band of your sports bra should fit snugly around your body. The right band size should support your breasts from below, not the shoulder straps. Contrary to popular belief, the straps should play almost no part in supporting your bust. They should only be tight enough not to fall off. 

Book your fitting HERE!

 A CUP ABOVE THE REST 

Don’t waste your money on bras that only come in small, med or large. They only compress breast tissue into one heavier mass, making proper support impossible. A good quality, supportive sports bras will only be available in cup sizes. That’s because they are designed to separate the breasts - encapsulating and supporting each one independently - ensuring that any ‘bounce’ is effectively managed. Proper sports bra support should feel like your breasts are being held, not squashed, against the body.

 OK, SO WHAT IS THE PERFECT SPORTS BRA? 

There is no one perfect sports bra to suit all body shapes and sizes. This is why a professional fitting is so important. One of our expert fitters can help you find YOUR perfect sports bra fit. Book a fitting or FREE refit HERE!

We feature two core product lines in our sport and active essentials collection - The award-winning Panache Underwire Sports Bra and Elomi’s Energise Underwire Sports Bra. CLICK HERE to shop our sport and active essentials collection.

The Panache Sport sports bra. A client and studio favourite, the award-winning Panache Sport is the ultimate sports bra. Featuring breathable fabric, moulded seam-free inner cups, a strengthening racer-back option and wider cushioned shoulder straps, this bra is the ideal workout companion. Designed with maximum support and style in mind this fashion-forward sports bra is available in a host of classic core and stylish seasonal colours. Available in cup sizes B - J.

The Elomi Energise sports bra. This bra is ideal workout companion for the fuller figure lady. Intentionally designed to look like a trendy crop top, the Energise sports bra supports by separating. Featuring a unique non-compression design which encapsulates the bust for better support, and a smooth simplex fabric that wicks moisture away from the skin, this bra is perfect even for high impact activity. This collection is available in both core and seasonal colours in cup sizes D - K. Shop our sport and active essentials collection HERE!

 IF IT DOESN'T FIT WELL - IT WON'T WORK WELL 

It doesn’t matter how big or small your breasts are. If there is one bra you should invest in it’s a good-quality, properly fitted sports bra. We strongly recommend a fitting with one of our expert fitters. She can then help you find your perfect fit and beat the bounce for good.

After all, don’t you deserve a sports bra that works just as hard as you do? Book your fitting HERE!

 But have you found your perfect fit yet?  

If you're looking to discover your perfect fit, or have been fitted by us before and just need a refit CLICK HERE to book a fitting at a Liza Clifford Bra Fitting Studio near you or an online eFitting. We look forward to hearing from you soon.

Don't forget that we've teamed up with PayJustNow to help you budget for your bra purchases better. Launched by South Africans for South Africans, PayJustNow is an attractive, responsible and rewarding alternative to credit when shopping with us online and gives you the freedom to buy what you need today and pay it off over 3 equal monthly instalments, interest-free. PayJustNow is always #zerointerest, and there are never additional fees or hidden costs when you pay on time. To find out more about PayJustNow CLICK HERE or visit:  WEBSITE | FACEBOOK | INSTAGRAM

Should you have any questions, email us at INFO@LIZACLIFFORD.COM or call us on 087 135 9345 and we will get back to you as soon as we can.

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