Benefits Of Wearing Bra-Sized Swimwear

Benefits Of Wearing Bra-Sized Swimwear

Can you really define a 'size 16' bust? If you've been professionally fitted by us, you will know that you can’t. Women's bodies come in all sorts of beautiful and unique shapes and sizes, and this is why it's so important to finding YOUR unique and perfect fit when it comes to swimwear and lingerie.

 The right fit guarantees proper support, comfort and confidence and we all know that when you feel good on the inside, it shows on the outside too. 

 # PutOnCourage! 

A perfect fit is vital to feeling confident in a swimsuit, regardless of your size, and bra-sized swimwear offers you just that because it combines the structure and support of a bra with the style and functionality of a swimsuit. Bra-sized swimwear is an absolute game-changer, especially for women with bigger breasts, although women of all sizes can enjoy the benefits. A well-fitted underwired bikini, tankini or full swimsuit, designed to fit your specific cup size, will give you unrivalled shape and support, comfort and all the coverage you want - it's a must for any woman's wardrobe. Not only will you be more supported and secure (no more fear of ‘falling out’), but we also guarantee that you will feel more confident highlighting those beautiful God-given curves, no matter what level of coverage you choose.

There are so many good reasons why you should invest in bra-sized swimwear, and while we know that choosing a swim piece can be daunting because wearing a swimming costume is probably the closest most of us will ever get to wearing lingerie in public, we promise that by finding your perfect swimwear fit you can hit the beach or laze poolside feeling confident and courageous all summer long. Take a look at what we can offer you online HERE or contact your fitter to find out more about this season's hottest styles and prints.


Whether you are sunbathing, frolicking in the waves, taking part in an aqua aerobics class or just enjoying a spa day with the girls, you deserve to feel confident and comfortable. Your swimwear (and undies) should make you feel this way, but if you are compromising on fit then there is a good chance it won’t! The first step to finding the right swimwear to suit your specific needs is finding YOUR perfect fit. We can’t stress enough how important it is to be professionally fitted because research shows that over 80% of women are wearing the wrong size... 80%! Just an hour with us could change how you see yourself and the way you feel about your body. Finding your proper fit will mean no more awkward tugging at your swimming costume, spillage or embarrassing beachside wardrobe malfunctions. CLICK HERE to book a fitting.


Bras-sizes swimwear gives you the best of both worlds by teaming substance with style. The right fit will offer you all the support you want, make you look and feel fabulous, and fit your body perfectly. That is because the support components used in the design and construction quality bras are also applied to bra-sized swimwear so you can enjoy all the benefits of a supportive, constructed bra built into your stylish swim piece.

If you have never tried bra-sizes swimwear before, you may be surprised at the variety of on-trend styles available. We have something for every beautiful body from bikinis and tankinis to full suits and even matching beach cover-ups. Now you can hit the water with courage and confidence and make a splash this summer. Chat to your fitter to discover our full range of swimwear that we have to offer you, or get in touch HERE.


Just think about how much time you spend at the beach or poolside during your summer holiday. If it's most of the day then you don’t want to neglect your bust support. Not giving your breasts enough structure and support can lead to breast ligament damage and sagging, especially if you have a bigger bust, and no one wants that. But you can help to protect your breasts by investing in well fitted bra-sized swimwear that gives them all the structure, support, and lift they need to stay right where they should be. Just because you're on holiday doesn't mean that proper support can take a break too.

With a range of swimwear styles including bikinis, swimsuits and tankinis - available up to a J cup - there is no reason to compromise on fit, support and comfort. Chat to your fitter about options to suit your unique size or shop our online collection HERE.

 But have you found your perfect fit yet?  

If you're looking to discover your perfect fit, or have been fitted by us before and just need a refit CLICK HERE to book a fitting at a Liza Clifford Bra Fitting Studio near you or an online eFitting. We look forward to hearing from you soon.


Don't forget that we've teamed up with PayJustNow to help you budget for your bra purchases better. Launched by South Africans for South Africans, PayJustNow is an attractive, responsible and rewarding alternative to credit when shopping with us online and gives you the freedom to buy what you need today and pay it off over 3 equal monthly instalments, interest-free. PayJustNow is always #zerointerest, and there are never additional fees or hidden costs when you pay on time. To find out more about PayJustNow CLICK HERE or visit:  WEBSITE | FACEBOOK | INSTAGRAM

Should you have any questions, email us at INFO@LIZACLIFFORD.COM or call us on 087 135 9345 and we will get back to you as soon as we can.

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