Coverage - Comfort - Control. The 3 C’s To Sports Bra Success

Coverage, Comfort, Control. The 3 C’s To Sports Bra Success

You don’t have to be a professional athlete like Venus Williams to know that unsupported breasts can make exercising a nightmare. They are uncomfortable, distracting and can really affect your performance. Worse still, you could spend a fortune on different sports, but the fact remains that if it doesn’t fit you properly, it can’t work properly. A supportive, well-fitted sports bra is one of the most important pieces of exercise kit a woman can have. Without one, you either won’t enjoy working out... or you simply won’t work out at all!

 And don't be fooled just because you have smaller breasts! 

Many women assume that because they have small breasts or they’re only casual walkers that they don’t need to be professionally fitted for a sports bra but the truth is that 86% of women are wearing the wrong bra size. That means that 86% of women are wearing sports bras that don’t support them properly - That is scary stuff!

Luckily for you bouncing breasts don’t have to be part of your workout regimen, and we have the perfect solution for active women of all shapes and sizes. We offer two core product sports bar lines: the Panache Underwire Sports Bra and the Elomi Energise Underwire Sports Bra. Take a look at our ONLINE STORE to see what we have to offer you. We have select styles and sizes in stock right NOW. Both are the epitome of style, support and performance and feature the 3 C's to sports bra success.


Proper coverage is crucial to feeling comfortable while working out. Both of our sports bra offerings feature higher neckline, giving you better coverage and more confidence to really push yourself. If you are wearing the correct bra size, none of your breast tissue should squeeze out of the top, bottom or sides of the cups, nor should any be trapped beneath underwires.


Microfiber fabrics used in the construction of both collections helps to wick moisture away from the skin, keeping you dryer and cooler for longer. Wider straps add an extra level of comfort by cushioning shoulder impact while working out.


The non-compression design of both bras encapsulates the bust rather than squashing it for ultimate comfort through individual bust support and a defined natural shape - No more uni-boob. Both styles also feature an ingenious J-Hook, allowing you to wear your sports bra as a racer-back if preferred, which offers even more control and structure.

Make sure you're getting the best out of your sports bra. BOOK A FITTING with us and you're guaranteed to find your prefect fit, or browse our online store HERE.

 But have you found your perfect fit yet?  

If you're looking to discover your perfect fit, or have been fitted by us before and just need a refit CLICK HERE to book a fitting at a Liza Clifford Bra Fitting Studio near you or an online eFitting. We look forward to hearing from you soon.


Don't forget that we've teamed up with PayJustNow to help you budget for your bra purchases better. Launched by South Africans for South Africans, PayJustNow is an attractive, responsible and rewarding alternative to credit when shopping with us online and gives you the freedom to buy what you need today and pay it off over 3 equal monthly instalments, interest-free. PayJustNow is always #zerointerest, and there are never additional fees or hidden costs when you pay on time. To find out more about PayJustNow CLICK HERE or visit:  WEBSITE | FACEBOOK | INSTAGRAM

Should you have any questions, email us at INFO@LIZACLIFFORD.COM or call us on 087 135 9345 and we will get back to you as soon as we can.

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