Put On Courage!

Put On Courage!
It’s been almost ten years now that we have been dedicating our time and efforts into empowering women to feel supported, and beautiful. Who would have thought that a simple bra could do all that! The truth of the matter is… it’s so much more than just a simple bra.


It’s a range of the best quality, ethically sourced bras, which are extensively available in every size. We understand that every body is different and every woman has a unique shape and size. We embrace these bodies, as should you, and cater to everyone from the smaller bust sizes all the way through to the K sizes.


We think we know our bodies, but do we really know our fit? Education is a big part of what we do and it’s why part of our core business purpose is to help you better understand the link between your body and your bra. It’s also why we make sure that every client we see walks away with the knowledge to make informed decisions about her bras; whether it’s in our store or elsewhere.


If you’ve been to see us before, then you’ll know what we mean when we say that size doesn’t matter; fit does! Our vision is for women from all over South Africa to know what it feels like to wear the perfect fit bra, no matter their size or shape. What makes us different is our tried and tested fit-philosophy; a unique and personalised service that ensures a fit so perfect that you will get to put on courage every day when you get up and get dressed; with the confidence to do Great Things.

 If you have never come to see us… 

 You should! 

It’s time for you to put on courage, every day, every time, and in every way. We’ll help you do that because we provide a space for women to discover and embrace the true, and beautiful you! Book your fitting HERE!

We’re already well into 2020 and we’re while we’re busy doing Great Things for women across South Africa, we also took some time to give our own brand some love and attention and are super proud to launch our new Liza Clifford look. It speaks to our brand personality; feminine and proud, real and realistic, and soft yet strong. WE hope you love it as much as we do.

See you soon!
Liza Clifford

 But have you found your perfect fit yet?  

If you're looking to discover your perfect fit, or have been fitted by us before and just need a refit CLICK HERE to book a fitting at a Liza Clifford Bra Fitting Studio near you or an online eFitting. We look forward to hearing from you soon.


Don't forget that we've teamed up with PayJustNow to help you budget for your bra purchases better. Launched by South Africans for South Africans, PayJustNow is an attractive, responsible and rewarding alternative to credit when shopping with us online and gives you the freedom to buy what you need today and pay it off over 3 equal monthly instalments, interest-free. PayJustNow is always #zerointerest, and there are never additional fees or hidden costs when you pay on time. To find out more about PayJustNow CLICK HERE or visit:  WEBSITE | FACEBOOK | INSTAGRAM

Should you have any questions, email us at INFO@LIZACLIFFORD.COM or call us on 087 135 9345 and we will get back to you as soon as we can.

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