POWER OF 3
Don't think you need a large collection of bras in your drawer to suit every underwear need. The truth is you only need three perfect-fit everyday bras in your arsenal.
One on, one off, and one in the wash.
You only need is three quality bras in rotation to give yourself time to wash, dry and 'rest' each bra between wears, adding longevity to their lifespan and giving you even more bang for your hard-earned buck.
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Morgan Underwire Banded Bra with Stretch Lace in White
R 1,720.00
Experience comfort and style with Elomi's Morgan Banded Bra in White. The stretch lace on the top cups and delicate bow detailing offer both support and elegance. The powerful stretch lace and side support panel create a flattering, rounded shape....
EL4111WHE32H
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Everyday Essentials Collection
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Fabulous Curves Bras
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Morgan Underwire Banded Bra with Stretch Lace Collection
Mother's Day Lingerie
POWER OF 3
Timeless Essential Bra Collection
Valentine's Day Lingerie
Women's Day Lingerie
Experience comfort and style with Elomi's Morgan Banded Bra in White. The stretch lace on the top cups and delicate bow detailing...
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Namrah Underwire Bandless Plunge Bra in Pale Blush
R 1,850.00
Uncover the sophistication of Elomi's Namrah Bandless Plunge Bra in Black! Luxuriously crafted with a lighter feel and sleek silhouette, the animal-print embroidery and mesh panelling along the top cups. The comfy elastic provides much-loved support, while the cheeky cutout...
EL301336PAU32GG
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Everyday Essentials Collection
Everyday Essentials Core Collection
Fabulous Curves Bras
Fabulous Curves In Stock
In Stock Items
Namrah Collection
Plunge Bra Collection
POWER OF 3
Timeless Essential Bra Collection
Uncover the sophistication of Elomi's Namrah Bandless Plunge Bra in Black! Luxuriously crafted with a lighter feel and sleek silhouette, the animal-print...
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Offbeat Moulded Demi T-Shirt Bra in Black
R 1,690.00
The Offbeat Moulded Demi T-Shirt Bra in black is a must-have for any Freya girl's lingerie collection. Its seamless, moulded cups provide a smooth and rounded silhouette, while the sweetheart neckline offers a flattering uplift and enhanced cleavage. The delicate...
AA5450BLK28D
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Invisibles Collection
Mother's Day Lingerie
Offbeat Bra Collection
POWER OF 3
T-Shirt Bras for All Sizes and Shapes
Teen Bra Options
Timeless Essential Bra Collection
Valentine's Day Lingerie
The Offbeat Moulded Demi T-Shirt Bra in black is a must-have for any Freya girl's lingerie collection. Its seamless, moulded cups provide...
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Offbeat Side Support Bra in Natural Beige
R 1,620.00
Introducing Freya's Offbeat Side Support Bra in a gorgeous Natural Beige colorway, perfect for everyday wear. The four piece cup design with side support offers great uplift and forward projection, while the laminated side cup and powerful stretch lace provide...
AA5451NAE28D
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Everyday Essentials Collection
Everyday Essentials Core Collection
In Stock Items
Offbeat Bra Collection
POWER OF 3
Timeless Essential Bra Collection
Introducing Freya's Offbeat Side Support Bra in a gorgeous Natural Beige colorway, perfect for everyday wear. The four piece cup design with...
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Offbeat Side Support Bra in White
R 1,620.00
Experience the ultimate combination of support and style with Offbeat Side Support Bra in White. The four piece cup design and side support provide unparalleled uplift and shape, while the powerful stretch lace ensures comfortable support all day long. Adjustable...
AA5451WHE28D
All In Stock
All Stock
Everyday Essentials Collection
Everyday Essentials Core Collection
In Stock Items
Mother's Day Lingerie
Offbeat Bra Collection
POWER OF 3
Timeless Essential Bra Collection
Valentine's Day Lingerie
Experience the ultimate combination of support and style with Offbeat Side Support Bra in White. The four piece cup design and side...
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Offbeat Underwire Padded Half Cup Bra in Black
R 1,620.00
Introducing our newest addition to the Offbeat collection - the Padded Half Cup Bra in essential Black. With soft padded cups, a flattering low cut neckline, and adjustable straps for no-slip support, this bra offers definition, shape, and uplift. Say...
AA5453BLK28D
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Everyday Essentials Collection
Everyday Essentials Core Collection
In Stock Items
Mother's Day Lingerie
Offbeat Bra Collection
POWER OF 3
Timeless Essential Bra Collection
Valentine's Day Lingerie
Introducing our newest addition to the Offbeat collection - the Padded Half Cup Bra in essential Black. With soft padded cups, a...
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Offbeat Underwire Padded Half Cup Bra in White
R 1,620.00
Introducing the Offbeat Underwire Padded Half Cup Bra in White. Soft foam padded cups provide both definition and uplift while the low cut neckline is perfect for low cut tops and dresses. The fully adjustable straps in a contrasting pink...
AA5453WHE28D
All In Stock
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Everyday Essentials Collection
Everyday Essentials Core Collection
In Stock Items
Mother's Day Lingerie
Offbeat Bra Collection
POWER OF 3
Timeless Essential Bra Collection
Valentine's Day Lingerie
Introducing the Offbeat Underwire Padded Half Cup Bra in White. Soft foam padded cups provide both definition and uplift while the low...
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Offbeat Underwire Plunge Bra in Black
R 1,550.00
Get ready for timeless elegance with Freya's Offbeat Underwire Plunge Bra in classic black. The sweetheart neckline enhances your cleavage while the seamless, molded cups provide a smooth silhouette. The delicate lace details add a touch of romance, and the...
AA5452BLK28D
All In Stock
Everyday Essentials Collection
Everyday Essentials Core Collection
Offbeat Bra Collection
Offbeat Underwire Plunge Bra Collection
Plunge Bra Collection
POWER OF 3
Timeless Essential Bra Collection
Valentine's Day Lingerie
Get ready for timeless elegance with Freya's Offbeat Underwire Plunge Bra in classic black. The sweetheart neckline enhances your cleavage while the...
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Offbeat Underwire Plunge Bra in Natural Beige
R 1,540.00
Upgrade your lingerie collection with Freya's Offbeat Underwire Plunge Bra. The delicate lace detailing and keyhole center front provide an on-trend look, while the gated back and fully adjustable straps ensure a comfortable and supportive fit. Available in natural beige...
AA5452NAE28D
All In Stock
All Stock
Everyday Essentials Collection
Everyday Essentials Core Collection
In Stock Items
Mother's Day Lingerie
Offbeat Bra Collection
Plunge Bra Collection
POWER OF 3
Timeless Essential Bra Collection
Upgrade your lingerie collection with Freya's Offbeat Underwire Plunge Bra. The delicate lace detailing and keyhole center front provide an on-trend look,...
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Offbeat Underwire Plunge Bra in White
R 1,550.00
Introducing our bestselling Offbeat Underwire Plunge Bra in a must-have White shade. This bra offers the perfect blend of style and support with its keyhole detail, gated back, and delicate lace cups. Stay comfortable all day with fully adjustable straps...
AA5452WHE28D
All In Stock
All Stock
Everyday Essentials Collection
Everyday Essentials Core Collection
In Stock Items
Offbeat Bra Collection
Plunge Bra Collection
POWER OF 3
Timeless Essential Bra Collection
Valentine's Day Lingerie
Introducing our bestselling Offbeat Underwire Plunge Bra in a must-have White shade. This bra offers the perfect blend of style and support...
Colour
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Size
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Offbeat Underwire Side Support Bra in Black
R 1,620.00
The Offbeat Underwire Side Support Bra in Black by Freya combines elegant floral lace with feminine blush straps for a stylish yet supportive fit. Its four-piece cup design provides excellent uplift and forward projection, ideal for sizes D to K....
AA5451BLK28D
Everyday Essentials Collection
Everyday Essentials Core Collection
Offbeat Bra Collection
POWER OF 3
Timeless Essential Bra Collection
Valentine's Day Lingerie
The Offbeat Underwire Side Support Bra in Black by Freya combines elegant floral lace with feminine blush straps for a stylish yet...
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Panache 365 Mouded Plunge Bra in Black
R 2,030.00
Stay comfortable and supported every day of the year with our Panache 365 Moulded Plunge Bra in Black. Made from recycled, soft-feel fabric, it offers a personalized fit with adjustable straps and a flexible underband. Enjoy a modern, clean look...
10906BLACK28E
Mother's Day Lingerie
Panache 365 Collection
Plunge Bra Collection
POWER OF 3
T-Shirt Bras for All Sizes and Shapes
Teen Bra Options
Timeless Essential Bra Collection
Women's Day Lingerie
Stay comfortable and supported every day of the year with our Panache 365 Moulded Plunge Bra in Black. Made from recycled, soft-feel...
Colour
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Panache 365 Moulded Plunge Bra in Honey
R 2,030.00
Introducing the Panache 365 Moulded Plunge Bra in Honey, the perfect blend of support and comfort. Made from recycled soft-feel fabric, this bra features adjustable straps and a flexible underband for a personalized fit that moves with you. Feel amazing...
10906HONEY28E
All In Stock
Mother's Day Lingerie
Panache 365 Collection
Plunge Bra Collection
POWER OF 3
T-Shirt Bras for All Sizes and Shapes
Teen Bra Options
Timeless Essential Bra Collection
Women's Day Lingerie
Introducing the Panache 365 Moulded Plunge Bra in Honey, the perfect blend of support and comfort. Made from recycled soft-feel fabric, this...
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Panache 365 Moulded T-Shirt Bra in Black
R 2,030.00
Start your day off right with the Panache 365 Moulded T-Shirt Bra in black. Made from recycled soft-feel fabric, it features adjustable straps and a flexible underband for a personalized fit that moves with you. The lightly padded design provides...
10905BLACK28E
Mother's Day Lingerie
Panache 365 Collection
POWER OF 3
T-Shirt Bras for All Sizes and Shapes
Teen Bra Options
Timeless Essential Bra Collection
Women's Day Lingerie
Start your day off right with the Panache 365 Moulded T-Shirt Bra in black. Made from recycled soft-feel fabric, it features adjustable...
Colour
*
Size
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Panache 365 Moulded T-Shirt Bra in Honey
R 2,030.00
Experience all-day comfort and support with our Panache 365 T-Shirt Bra in Honey. Made with recycled soft-feel fabric and featuring adjustable straps and a flexible underband, this lightly padded bra offers a personalized fit that moves with you. Its bonded...
10905HONEY28E
All In Stock
Mother's Day Lingerie
Panache 365 Collection
POWER OF 3
T-Shirt Bras for All Sizes and Shapes
Teen Bra Options
Timeless Essential Bra Collection
Women's Day Lingerie
Experience all-day comfort and support with our Panache 365 T-Shirt Bra in Honey. Made with recycled soft-feel fabric and featuring adjustable straps...
Colour
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Size
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Panache 365 Moulded T-Shirt Bra in Lipstick
R 2,030.00
Meet your daily essential—the Panache 365 Moulded T-Shirt Bra, designed to support every moment of your life. Built with recycled soft-feel fabric and a lightly padded construction, it offers the perfect balance of coverage and comfort. Adjustable straps and a...
10905LIPSTICK28E
Everyday Essentials Collection
Mother's Day Lingerie
Panache 365 Collection
POWER OF 3
T-Shirt Bras for All Sizes and Shapes
Teen Bra Options
Timeless Essential Bra Collection
Meet your daily essential—the Panache 365 Moulded T-Shirt Bra, designed to support every moment of your life. Built with recycled soft-feel fabric...
Colour
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Size
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