The Benefits Of A Properly Fitted Sports Bra

The Benefits Of A Properly Fitted Sports Bra

Unsupported breasts are not only uncomfortable and a nuisance during a workout, but did you know that lack of proper support can also lead to injury and irreparable breast damage? It’s no secret that physical activity - at any level - causes your breasts to move in every direction imaginable. Repetitive and unsupported movement of this kind can cause the supporting ligaments in your breasts to stretch, leading to unwelcome sagging. The scary truth is that 86% of women are not wearing their perfect fit sports bra. This means that 86% of women are exercising with breasts that aren't effectively supported, resulting in irreversible ligament damage and drooping.

 Don’t be a statistic - Be a game changer!  

Wearing a properly fitted sports bra offers you so many benefits. Your perfect fit sports support will give you comfort and confidence while working out and significantly reduces breast movement - eliminating breast pain, preventing damage and keeping your girls where they should be at all times. This is why it's so important to be properly fitted by a professional because the truth is that a sports bra can only work properly if it fits you perfectly. CLICK HERE to book a fitting or FREE refit.

Once you've found your perfect fit, your fitter can then help you choose the best sports bra support to suit your needs. We stock two core sports bra ranges - the award-winning Panache Underwire Sports Bra and the curve-friendly Elomi Energise Underwire Sports Bra. Both are the epitome of style and performance combined. Take a look ONLINE to see what we have to offer you. We have select sizes and styles in stock and ready to send.

But regardless of which style you choose, wearing your perfect fit sports support is a win-win! Here are our top 5 reasons to own one of our quality and properly fitted sports bras:


Comfort is the key to staying active. Even low-impact exercises like Yoga or Pilates can be uncomfortable if your breasts are not properly supported. A good-quality sports bra is designed to encapsulate breast tissue - not squash it - allowing for better ‘bounce’ control, regardless of direction and velocity.


Excessive, repetitive and unsupported movement can result in breast pain and uncomfortable chafing during and after a workout - We can help with this! A properly fitted sports bra won’t move around while you're working out which will prevent any nasty rubbing. If you experience any chaffing or breast discomfort during or post-excises, book a fitting with one of our experts. She can help you find your perfect pain-free fit. CLICK HERE to book a fitting.


Research shows that movement combined with inadequate support leads to sagging, and no one wants THAT! A Portsmouth University study revealed that “breasts move far more than ordinary bras are designed to cope with.” Wearing a properly fitted sports bra helps to combat ligament damage, drooping and premature sagging.


You may not think it, but a properly fitted sports bra plays a major role in keeping you cool, dry & chafe-free. Good quality sports bras are constructed from microfiber fabrics designed to wick moisture away from your skin while increasing airflow - keeping you cool, dry and comfortable during any workout.


The sports-luxe look is a major trend right now. From celebrities to the everyday woman, stylish crop tops and sports bras have become a common sight - and not just in the gym. Our sports bras are designed to look like stylish and on-trend crop tops, only they offer all the support you need too. Take your sporty look to the next level with the ultimate in style and support.

 Beat the bounce. Protect your body & up your workout game. 

There are many factors to consider when finding YOUR perfect sports support, but the key is to not squash your breasts into submission, causing them to become one large, less manageable mass. Instead, each breast should properly encapsulate and support individually. This is why knowing your correct cup and band size is vital to finding your perfect fit. CLICK HERE to find out more about HOW a sports bra should fit your body.

To shop our full sports bra range CLICK HERE.



Don't forget that we've teamed up with PayJustNow to help you budget for your bra purchases better. Launched by South Africans for South Africans, PayJustNow is an attractive, responsible and rewarding alternative to credit when shopping with us online and gives you the freedom to buy what you need today and pay it off over 3 equal monthly instalments, interest-free. PayJustNow is always #zerointerest, and there are never additional fees or hidden costs when you pay on time. To find out more about PayJustNow CLICK HERE or visit:  WEBSITE | FACEBOOK | INSTAGRAM

 But have you found your perfect fit yet?  

If you're looking to discover your perfect fit, or have been fitted by us before and just need a refit CLICK HERE to book a fitting at a Liza Clifford Bra Fitting Studio near you or an online eFitting from the comfort of your own home. We look forward to hearing from you soon.

Should you have any questions, email us at INFO@LIZACLIFFORD.COM or call us on 087 135 9345 and we will get back to you as soon as we can.

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