Don't be a victim! 

A well-fitted bra will combat all of these concerns and then some. Your perfect fit will lift your bust, revealing your waist and giving you a slimmer appearance, plus offer you comfort through support, better posture and a smoother silhouette under clothing.

If you have never been fitted by us before, or you're already part of the Liza Clifford family and would like a FREE refit CLICK HERE to book a fitting experience with us. We can’t wait to help you put on courage and find your perfect fit.

Now, let's take some time and explore our top tips to ensure you're wearing your perfect fit.  Get a bra from your lingerie drawer, stand in front of a mirror and put it to the test.

 THE SCOOP 

First things first - Are you wearing your bra correctly? Maybe this sounds strange to you, but yes - there is a right way to wear your bra. After fastening your bra, make sure that both underwires are lying in the creases directly under your breasts, where your breast tissue and torso meet. Now 'Scoop'. Scooping ensures that no breast tissue remains trapped underneath or behind the underwires.

Here is how to do the 'Scoop':

• Use the hand on the same side of your body as the breast you're adjusting.
• Slide your thumb between the outer edge of the cup (under your armpit) and your skin.
• Pinch your thumb to your index finger, trapping the underwire and fabric.
• Hold the underwire firmly in place.
• With the opposite hand, gently pull your entire breast away from the outer wire you're holding. Don't allow the wire to move with the breast tissue. (You should feel like you are lifting your entire breast out of the front of your bra.)
• Finally, run two fingers between your breast and the top of the cup. Everything should sit perfectly inside the cup.

HERE is Grace from Panache to show you how to wear your bra correctly.

 THE CUPS 

Take a look at where the top of the cups meets your body. The cups should hug your breasts no gaping or breast spillage. Gaping and wrinkling is a clear sign that your cup is too big which will compromise the illusion of a sleek, smooth silhouette. If your cups runneth over, it’s probably time to go up in the cup. Nasty double and side boob are both the product of cups that are too small. Your breasts should fill the cups perfectly. Watch a short video from our friends at Panache on how your cups should fit HERE.

 THE UNDERBAND 

Almost 90% of the support a bra offers should come from the underband. That's why it should fit snuggly around your body. The bra's band should sit in the middle your back, shifting the weight of your breast from your shoulders to your back. If your band rides up, it means that your band is too loose. Bras are a bit like playground see-saw; the higher the underband at the back, the lower your breasts in the front. To test if your band is snug enough lift your arms. If the band moves at all, it's probably too big. Watch a short video on how your band should fit HERE.

 THE UNDERWIRES 

If you're wearing an underwired bra, it's vital to make sure it fits you as it should. Many women who find underwires uncomfortable are usually wearing the wrong bra size. The underwires should sit in the ‘smile’ (crease) of your breasts, flush against your body with the entire breast inside the underwire frame. The centre gore (where the underwires meet in the front) should also lie flat between your breasts. If the underwires are sitting on top of any part of your breast tissue, middle, sides or underneath, it's time to get fitted by us - to book a fitting. CLICK HERE. Watch a short video from our friends at Panache on how your underwires should fit HERE.

 THE STRAPS 

The shoulder straps should NOT be responsible for the majority of your bra's support - That is the job of the underband. The primary function of the shoulder straps is to keep the cups flush against your body. The straps should sit snugly on your shoulders without digging in or leaving indentations on your skin. You should be able to easily slide a finger or two between the strap and your shoulder when on. If your shoulders are bearing the weight of your breasts, you need a smaller band size. Watch a short video on how your straps should fit HERE.

 But have you found your perfect fit yet?  

If you're looking to discover your perfect fit, or have been fitted by us before and just need a refit CLICK HERE to book a fitting at a Liza Clifford Bra Fitting Studio near you or an online eFitting. We look forward to hearing from you soon.

Don't forget that we've teamed up with PayJustNow to help you budget for your bra purchases better. Launched by South Africans for South Africans, PayJustNow is an attractive, responsible and rewarding alternative to credit when shopping with us online and gives you the freedom to buy what you need today and pay it off over 3 equal monthly instalments, interest-free. PayJustNow is always #zerointerest, and there are never additional fees or hidden costs when you pay on time. To find out more about PayJustNow CLICK HERE or visit:  WEBSITE | FACEBOOK | INSTAGRAM

Should you have any questions, email us at INFO@LIZACLIFFORD.COM or call us on 087 135 9345 and we will get back to you as soon as we can.

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