For decades, conversations around bra sizes have focused squarely on the cup size. We’re sure you’ve heard schoolyard jokes like ‘A = Almost Nothing, B = Barely There, C =’ etc. Well, we’re here to tell you that not all cups are created equally, and in truth, breast size / bra size is about much more than just the cups. Don’t believe us... read on. The Truth About Bra Cup Sizes  When buying a well-fitted bra you need to know that not all cups are the same. This means that the cup size of a 32D...

If performing star jumps or sprints in boot camp fills you with dread, this article is for you. We are not talking about your fitness level, but the impressive ability of your breasts to displace upwards and downwards. Bra support in exercise has never been easy, it’s rated as one of the top reasons why young girls in South Africa do not exercise. Finding a sports bra is easy, finding a sports bra that supports is not. We are confident that we have found the magic formula to eliminating the bounce through carefully taking all support...

Okay ladies, it's time for some real talk... your bra is a supportive under garment, just like those nip-and-tuck spanks you put under your favourite bodycon dress, which means it's not going to offer all-day comfort... but, what it will offer you is all day support and an all day confidence boost. At Liza Clifford, we're passionate advocates of bras that fit... after all, there are no bad breasts and no bad bras, just bad fits!