If you are lucky enough to walk into a shop and try on a few bikinis and able to purchase all of them you don't need us.Our founder, as well as many other women, found it impossible to walk into a shop and purchase a bikini despite the option of many sizes and the availability of DD+ or bigger cup sizes. The fact that nothing fits means that we choose to criticise our bodies rather than the lack of advise.We believe that there are no bad bras or bad breasts just bad fits. The only way...

With this term loosely used today it's no wonder ladies are confused as to what this is or is not. Every beautiful woman has a unique body shape. Let's face it there is a reason why so many women have hang ups about bra shopping. We make it an event only to be disappointed so we trawl online platforms hoping that we will find the perfect solution. Promises of the perfect fit leave us grieving for the perfect solution. Receiving a measuring service at a retail store is not a Professional Bra Fitting. It's the best...

  This week we speak about how supporting your breasts while exercising is important to your breast health. At a time when we are all looking to shed a few extra kilo’s before the swim season everyone is exercising madly. Your first important decision should be to get a well fitted sports bra to support your moving breasts. We have many women waiting to lose weight before purchasing a sports bra. Losing weight will mean that you will need a new bra but it is not worth waiting to lose the weight before purchasing this necessity....