So your online bra size calculator miraculously calculated your bra size and you're still chomping at the bit!  Bra shopping has been trivialised to a grocery purchase, as easy as buying a pair of underpants, which if you have big or small breasts you know is as far from reality as wearing one size fits all stockings that actually do fit. The statistic that 80-90% of women wear the incorrect size bra would prompt a government inquest if it actually held any credibility, should at least highlight that this is a problem that if anyone actually...

For decades, conversations around bra sizes have focused squarely on the cup size. We’re sure you’ve heard schoolyard jokes like ‘A = Almost Nothing, B = Barely There, C =’ etc. Well, we’re here to tell you that not all cups are created equally, and in truth, breast size / bra size is about much more than just the cups. Don’t believe us... read on. The Truth About Bra Cup Sizes  When buying a well-fitted bra you need to know that not all cups are the same. This means that the cup size of a 32D...

If performing star jumps or sprints in boot camp fills you with dread, this article is for you. We are not talking about your fitness level, but the impressive ability of your breasts to displace upwards and downwards. Bra support in exercise has never been easy, it’s rated as one of the top reasons why young girls in South Africa do not exercise. Finding a sports bra is easy, finding a sports bra that supports is not. We are confident that we have found the magic formula to eliminating the bounce through carefully taking all support...