The Power of Perfect Fitting Swimwear

Explore why perfect-fitting swimwear matters. From comfort to confidence, see how the right fit enhances style and performance.

Why You Need a Professional Bra Fitting Before Buying Your Next Bra

Are you tired of bras that never seem to feel quite right? You’re not alone. Many women pick up whatever is available, without realising that most bras aren’t designed to fit every body the same way. The result? Bands that dig in or ride up, sore shoulders, and discomfort around the bust. A professional bra fitting can make a real difference. It helps you discover your right size, so you stop wasting money on bras that don’t work for you. When a bra fits properly, it supports your body, improves your posture, and feels comfortable all...

Why a Well Fitted Sports Bra Is Essential for Breast Health

Discover why a well-fitted sports bra is essential for breast health, comfort, and support during workouts, preventing pain and long-term damage.

How Does A Professional Bra Fitting Aid Breast Health?

   Firstly let’s define what a “Professional Bra Fitting” in the Liza Clifford experience is: It’s a reasonable amount of time set aside for a trained person to assess, educate and fit a lady for the perfect fit(not the closest fit). It is hard to explain what we do to someone who feels they are wearing the correct size because unless you have had this experience you will always be content with what you believe to be a “Professional Fitting”. What is not is a measurement or a sizing by sight. It’s important to have a...

How A Bra Should Fit

The straps on a bra should be snug but not tight. You should be able to drop your straps and your breasts do not move The bra band should be horizontal The Wire of a bra should extend from your sternum (breast bone) to under your arm (not on your breast) The centre gore of the bra (the front of the bra) should lie flat against your chest The wire of the bra should follow the “smile” of your breast Breast tissue will not spill out of a well fitted bra There should be no sign of...

How do you know you are wearing the wrong bra size?

  You rely on your straps for support You are always looking for thicker straps You feel like you need more lift You can never find the right cup: if you go down a cup it’s too small, if you go up a cup it’s too big Your band rides up your back Your breast eithers peek out or fall out the bottom of your bra You are constantly readjusting your bra You feel like your breasts want to fall out of your bra when you bend over You have considered breast surgery You have an...
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