Bra Fitting Advice

  We are often asked why our client’s breast tissue spills out to the side. Clients often think that this is their lot in life and that the only way to get rid of this is through very strict dieting and a hectic exercise routine. The reason why this breast tissue (because this is what it is – connective adipose tissue and not just fat) spills to the side is because your cup is too small. If your underwire does not line up with your underarm it will force your tissue into this space causing an...

  At Liza Clifford Professional Bra Fitting Studio we pride ourselves on the fact that our clients visit us every six months for new day wear, special occasion and sports bras. These loyal customers are the ladies who trust our advice and endure the WIP and, in turn, see the long term benefits.  We will not compromise on the fitting process, the bra choice and the importance of the WIP, as we believe that this is why we stand apart from other professionals in our industry. What to expect during the WIP: A vice-like feeling for...

The Scoop ensures that you have no breast pinched behind the wire or underneath. The bra will now fit very snuggly and will feel uncomfortable for the first five to seven wears.   The Scoop Hold your bra wire firmly with the same side arm. Make sure that you hold the bra wire on the outer end of the bra. With the other hand, gently pull your entire breast away from the outer wire resisting with the other hand. You should feel like you are lifting your entire breast out of the front of the bra....

Choosing a bra based on whether it has a wire or not is a preference not a necessity. Let me explain: when someone insists that a soft cup (wire free bra) is more comfortable we can almost guarantee that she is wearing the wrong size. The reasons why wires are uncomfortable are based on the following: The wire is misplaced, this is a term I use often, and this simply means that the wire is rubbing against very sensitive breast tissue. If your wire is not on the other side of your breast tissue it will...

Finding the perfect fitting bra in South Africa is like finding a needle in a haystack. We search and search for this limited edition and then we find the holy grail of bras, purchase all the colours we can only to find the bra is just as disappointing as the bra we previously bought. Here are some tips to avoid making the same mistake. Empower yourself with information, read the blogs, the product reviews and make your own conclusions. Measure yourself, and then compare the size to the one you will be offered in store If...

What To Expect In Your Bra Fitting Experience Each client is allocated a fitter. This especially chosen and trained lady will guide you through your bra journey at Liza Clifford. It is very important that your first fitting be uninterrupted so that it is accurate as this sets the tone for all future purchases at Liza Clifford or any other retail outlet. Your Bra Size Is Your Size and Should Not Change It is important to note that the size you are fitted as at Liza Clifford is the size you are at other retailers. Most...