Okay ladies, it's time for some real talk... your bra is a supportive under garment, just like those nip-and-tuck spanks you put under your favourite bodycon dress, which means it's not going to offer all-day comfort... but, what it will offer you is all day support and an all day confidence boost. At Liza Clifford, we're passionate advocates of bras that fit... after all, there are no bad breasts and no bad bras, just bad fits! 

If you are lucky enough to walk into a shop and try on a few bikinis and able to purchase all of them you don't need us.Our founder, as well as many other women, found it impossible to walk into a shop and purchase a bikini despite the option of many sizes and the availability of DD+ or bigger cup sizes. The fact that nothing fits means that we choose to criticise our bodies rather than the lack of advise.We believe that there are no bad bras or bad breasts just bad fits. The only way...

With this term loosely used today it's no wonder ladies are confused as to what this is or is not. Every beautiful woman has a unique body shape. Let's face it there is a reason why so many women have hang ups about bra shopping. We make it an event only to be disappointed so we trawl online platforms hoping that we will find the perfect solution. Promises of the perfect fit leave us grieving for the perfect solution. Receiving a measuring service at a retail store is not a Professional Bra Fitting. It's the best...