We are often asked why our client’s breast tissue spills out to the side. Clients often think that this is their lot in life and that the only way to get rid of this is through very strict dieting and a hectic exercise routine. The reason why this breast tissue (because this is what it is – connective adipose tissue and not just fat) spills to the side is because your cup is too small. If your underwire does not line up with your underarm it will force your tissue into this space causing an...

  At Liza Clifford Professional Bra Fitting Studio we pride ourselves on the fact that our clients visit us every six months for new day wear, special occasion and sports bras. These loyal customers are the ladies who trust our advice and endure the WIP and, in turn, see the long term benefits.  We will not compromise on the fitting process, the bra choice and the importance of the WIP, as we believe that this is why we stand apart from other professionals in our industry. What to expect during the WIP: A vice-like feeling for...

The Scoop ensures that you have no breast pinched behind the wire or underneath. The bra will now fit very snuggly and will feel uncomfortable for the first five to seven wears.   The Scoop Hold your bra wire firmly with the same side arm. Make sure that you hold the bra wire on the outer end of the bra. With the other hand, gently pull your entire breast away from the outer wire resisting with the other hand. You should feel like you are lifting your entire breast out of the front of the bra....