Keira Soft Cup Bra in Fawn
R 1,450.00
Supportive yet sophisticated, Goddess' Keira Soft Cup Bra in Fawn makes the perfect everyday bra. Crafted from a silky soft fabric, it features a flattering V-neck plunge and sheer top cup for a lighter look. Three section cup plus side...
GD6093FAN36E
Everyday Essentials Collection Fabulous Curves Bras Timeless Essential Bra Collection
Supportive yet sophisticated, Goddess' Keira Soft Cup Bra in Fawn makes the perfect everyday bra. Crafted from a silky soft fabric, it...
Keira Soft Cup Bra in White
R 1,450.00
For unparalleled fit and support, discover Goddess' Keira Soft Cup Bra in classic White. Featuring a semi-sheer top cup for a lighter look, and a flattering V-neck shape, this bra is the perfect everyday lingerie essential. Three section cup plus...
GD6093WHE36E
All In Stock Everyday Essentials Collection Fabulous Curves Bras Timeless Essential Bra Collection
For unparalleled fit and support, discover Goddess' Keira Soft Cup Bra in classic White. Featuring a semi-sheer top cup for a lighter...
Kintai Banded Bra in Black
R 1,790.00
Elevate your everyday wardrobe with Elomi's Kintai Banded Bra in classic black. Designed with a smooth mesh overlay and fold-over elastic, this bra based on the bestselling Morgan Frame offers uninterrupted comfort all day long. Plus, its stretch fishnet mesh...
EL301205BLK32H
All In Stock All Stock Everyday Essentials Core Collection Fabulous Curves Bras In Stock Items POWER OF 3 Timeless Essential Bra Collection
Elevate your everyday wardrobe with Elomi's Kintai Banded Bra in classic black. Designed with a smooth mesh overlay and fold-over elastic, this...
Kintai Plunge Bra in Black
R 1,730.00
Discover the playful Kintai Plunge Bra in timeless black. The fine stretch fishnet mesh adds a touch of fun, while the bridge detail at the center front provides a cute peek-a-boo look. With a lighter tulle top cup and supportive...
EL301202BLK32H
All In Stock All Stock Everyday Essentials Core Collection Fabulous Curves Bras In Stock Items POWER OF 3
Discover the playful Kintai Plunge Bra in timeless black. The fine stretch fishnet mesh adds a touch of fun, while the bridge...
Lace Bridal Lace Bustier in Black
R 1,900.00
Define and enhance your silhouette with Goddess' Lace Bridal collection. The elegant Lace Bustier in Black features light boning in the body and cups for shaping and support, with convertible straps for a choice of styling. Available in cup sizes...
GD0689BLK34F
Everyday Essentials Collection Fabulous Curves Bras
Define and enhance your silhouette with Goddess' Lace Bridal collection. The elegant Lace Bustier in Black features light boning in the body...
Lace Bridal Lace Bustier in White
R 1,900.00
Discover Goddess' Lace Bridal collection — the perfect choice for your special day. This elegant Lace Bustier in classic White combines timeless beauty with exceptional support. Light boning in the cups shapes and supports all cup sizes from B to...
GD0689WHE34B
Everyday Essentials Collection Fabulous Curves Bras
Discover Goddess' Lace Bridal collection — the perfect choice for your special day. This elegant Lace Bustier in classic White combines timeless...
Lucie Stretch Plunge Bra in Black
R 1,800.00
Offering a level of comfort and support that cannot be matched, Elomi's Lucie Stretch Plunge Bra in an essential black colourway is a must-have for your bra-drobe! Featuring three section cups with a side support panel, as well as powerful...
EL4490BLK32G
All In Stock All Stock Everyday Essentials Collection Fabulous Curves Bras In Stock Items Lucie Underwire Stretch Plunge Bra Collection Timeless Essential Bra Collection
Offering a level of comfort and support that cannot be matched, Elomi's Lucie Stretch Plunge Bra in an essential black colourway is...
Matilda Underwire Plunge Bra in Black
R 1,800.00
Discover Elomi's Matilda Underwire Plunge Bra, designed with decorative dot embroidery and supportive sectioned cups for uplift and separation. The added low centre front gives you a flattering plunge shape without push up, and the flexible back sweep construction allows...
EL8900BLK32GG
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fabulous Curves In Stock Fitter Favourite Fits In Stock Items Matilda Underwire Plunge Bra Collection Matilda Underwire Plunge Bra In Stock Mother's Day Lingerie POWER OF 3 Timeless Essential Bra Collection Valentine's Day Lingerie
Discover Elomi's Matilda Underwire Plunge Bra, designed with decorative dot embroidery and supportive sectioned cups for uplift and separation. The added low...
Matilda Underwire Plunge Bra in Cafe au Lait
R 1,800.00
Discover Elomi's Matilda Underwire Plunge Bra, designed with decorative dot embroidery and supportive sectioned cups for uplift and separation. The added low centre front gives you a flattering plunge shape without push up, and the flexible back sweep construction allows...
EL8900CAT32GG
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fabulous Curves In Stock Fitter Favourite Fits In Stock Items Matilda Underwire Plunge Bra Collection Matilda Underwire Plunge Bra In Stock Mother's Day Lingerie POWER OF 3 Timeless Essential Bra Collection
Discover Elomi's Matilda Underwire Plunge Bra, designed with decorative dot embroidery and supportive sectioned cups for uplift and separation. The added low...
Matilda Underwire Plunge Bra in white
R 1,870.00
Discover Elomi's Matilda Underwire Plunge Bra, designed with decorative dot embroidery and supportive sectioned cups for uplift and separation. The added low centre front gives you a flattering plunge shape without push up, and the flexible back sweep construction allows...
EL8900WHE32GG
Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fitter Favourite Fits Matilda Underwire Plunge Bra Collection Mother's Day Lingerie POWER OF 3 Timeless Essential Bra Collection Valentine's Day Lingerie
Discover Elomi's Matilda Underwire Plunge Bra, designed with decorative dot embroidery and supportive sectioned cups for uplift and separation. The added low...
Morgan Underwire Banded Bra with Stretch Lace in Black
R 1,720.00
Experience unparalleled comfort paired with the incomparable support offered by Elomi's iconic Morgan Banded Bra, now available in a timeless Black hue. This effortlessly wearable bra boasts a three-piece cup design coupled with a side frame, guaranteeing indisputable support and...
EL4111BLK32GG
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fabulous Curves In Stock In Stock Items Morgan Underwire Banded Bra with Stretch Lace Collection Mother's Day Lingerie POWER OF 3 Timeless Essential Bra Collection Valentine's Day Lingerie
Experience unparalleled comfort paired with the incomparable support offered by Elomi's iconic Morgan Banded Bra, now available in a timeless Black hue....
Morgan Underwire Banded Bra with Stretch Lace in Ebony
R 1,790.00
Discover the coveted Morgan collection, celebrated for its unbeatable blend of daily comfort and timeless style. In the Ebony variant, the Banded Bra proudly exhibits its iconic print and exquisite stretch lace. Boasting three-section cups and side frames, it delivers...
EL4110EBY32GG
All In Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Morgan Underwire Banded Bra with Stretch Lace Collection Mother's Day Lingerie POWER OF 3 Timeless Essential Bra Collection
Discover the coveted Morgan collection, celebrated for its unbeatable blend of daily comfort and timeless style. In the Ebony variant, the Banded...
Morgan Underwire Banded Bra with Stretch Lace in Haute Red
R 1,720.00
For a daring and stunning allure, indulge in Elomi's Morgan Banded Bra in the captivating Haute Red shade. With its enchanting stretch lace and charming bow accents, this effortlessly wearable bra is destined to become a cherished Elomi favorite. Elevate...
EL4111HAD32GG
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fabulous Curves In Stock In Stock Items Morgan Underwire Banded Bra with Stretch Lace Collection Mother's Day Lingerie POWER OF 3 Red Sets Timeless Essential Bra Collection Valentine's Day Lingerie
For a daring and stunning allure, indulge in Elomi's Morgan Banded Bra in the captivating Haute Red shade. With its enchanting stretch...
Morgan Underwire Banded Bra with Stretch Lace in Printed White
R 1,790.00
Experience all-day comfort and exceptional support with Elomi's iconic Morgan collection, now available in the printed White. Reflecting Liza Clifford's core philosophy of empowering women through perfect fit and self-expression, this collection showcases a subtle yet exquisite feather print design...
EL4110WHE32GG
Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Morgan Underwire Banded Bra with Stretch Lace Collection Mother's Day Lingerie POWER OF 3 Timeless Essential Bra Collection Valentine's Day Lingerie
Experience all-day comfort and exceptional support with Elomi's iconic Morgan collection, now available in the printed White. Reflecting Liza Clifford's core philosophy...
Morgan Underwire Banded Bra with Stretch Lace in Sahara
R 1,720.00
Experience extraordinary comfort combined with unmatched support in Elomi's renowned Morgan Banded Bra, now offered in the fresh Sahara shade. This effortlessly wearable bra showcases a three-piece cup design with an accompanying side frame, ensuring unassailable support and shaping. The...
EL4111SAH32GG
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras In Stock Items Morgan Underwire Banded Bra with Stretch Lace Collection Mother's Day Lingerie POWER OF 3 Timeless Essential Bra Collection
Experience extraordinary comfort combined with unmatched support in Elomi's renowned Morgan Banded Bra, now offered in the fresh Sahara shade. This effortlessly...
Morgan Underwire Banded Bra with Stretch Lace in Toasted Almond
R 1,790.00
Unleash your inner wild spirit with the essential Morgan collection. The everyday Banded Bra in Toasted Almond celebrates your individuality with a discreet yet captivating animal print, harmonized by coordinating stretch lace. Available in sizes DD to K, it guarantees...
EL4110TOD32GG
All In Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Morgan Underwire Banded Bra with Stretch Lace Collection Mother's Day Lingerie POWER OF 3 Timeless Essential Bra Collection
Unleash your inner wild spirit with the essential Morgan collection. The everyday Banded Bra in Toasted Almond celebrates your individuality with a...

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Why You'll Feel the Difference in Our Curves Bras

Getting fitted for the perfect bra is the magic ingredient to finding beautiful lingerie . The fit feels different, better. You’ll notice right away. These bras are made for curves, with comfort and support working together. The underwire gives beautiful shape while the fitted band lifts without digging into delicate breast tissue, the cups offer just enough coverage for a modest or an indulgent fit, add lace  for extra style, or stick with the feminine basics-  either way you do you without the added stress of a bra that's not pulling the weight.

No part is left out. The straps feel soft, the band holds firm, and the front stays smooth. You can wear it all day without fussing or fixing. This isn’t just a range of bras that are made bigger; it’s a thoughtful process that considers all aspects of a bra that needs to perform. Feel strong, move easily, and look good while doing it.

Buy Curves Bras with Expert Help from Liza Clifford’s Fitting Studio

Shopping for bras shouldn’t feel like guesswork. That’s why we always recommend the on-on-one private fitting that is a game changer. Choose from any of our five bra fitting studios in South Africa or have a virtual online fitting if youre our of town. We help you get the size and style that suits you best. It’s thorough, private, and empowering. Order directly from your fitter or online with confidence.

Once your fitted you can shop through your fitter, online or visit one of our studios and receive your bras via courier. We want this process to be easy and an extension of your wardrobe. We’ll guide you every step of the way. Whether you’re trying on your first fitted bra or replacing an old favourite, we’re here to help and answer all your questions you could never ask. Let’s make bra shopping a positive and memorable experience.

FAQs

What should I consider when choosing a cup size for a curvy figure?

Always start with a one-on-one professional fitting that takes all your needs into consideration. It may look easy but there is a reason 80% of women wear the wrong bra and it has nothing to do with your body. ensure your underwire extends from the sternum to the other side of the breast tissue. Most fuller busted women are offered bigger bands to accommodate the lack of cup sizes available in South Africa. Usually curvier women do not need bigger bands but require more options in cups.  This is results in breast spilling out of the cup. You don't need a fuller cup you just need the right cup size. Big bands are often the responsible for gaping. Most fuller busted curvier women are duped into believing support comes from straps but this is not true and can result in women searching for thicker straps when this is not necessary. You want it to feel even and secure. Getting the right fit brings better comfort and confidence.

How do I care for my curvy lingerie to maintain its support and shape?

To keep your bra looking and feeling its best, hand-wash it in cold water with our in house lingerie wash. Gently rinse and then air dry by balancing the weight. Do not hang it from one strap or peg it in the direct sun. Don’t use a dryer; it can ruin the casing that supports the underwire and melt the supportive elastic elements and damage the lace. Remember your bra is a working garment and needs to be rested do not wear the same bra every day. We recommend owning three bras to preserve your bras. Taking care of your bra means it’ll keep taking care of you.

Are curve bras adjustable?

Yes. You can adjust the straps and some bras come with attachments for cut away tops. We recommend purchasing your bra to fit snug on the loosest hook, when the bra stretches you can move it to the tighter row of hooks. Strapless bras for curvier bodies are accessible with detachable straps making it suitable for all styles. It’s about making the bra fit you, not the other way around.

How often should I be refitted for a Curves bra?

When youre fitted your consultant will give you a lot of information for you to assess your support. If you feel your bra is not supporting you as well you should get refitted. Your body may change without any weight change impacting support. Some women wear the same size for the duration of their bra wearing years and some women experience breast changes with hormone fluctuations. Your body may not stay the same, so your bra shouldn’t either. A regular refit whenever you feel you need one makes sure you’re getting the best support. With our free refit online or in person fitting, it’s quick and easy. Don’t wait until it feels wrong; keep the fit working for you.

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