Morgan Underwire Banded Bra with Stretch Lace in White
R 1,720.00
Experience comfort and style with Elomi's Morgan Banded Bra in White. The stretch lace on the top cups and delicate bow detailing offer both support and elegance. The powerful stretch lace and side support panel create a flattering, rounded shape....
EL4111WHE32H
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras In Stock Items Morgan Underwire Banded Bra with Stretch Lace Collection Mother's Day Lingerie POWER OF 3 Timeless Essential Bra Collection Valentine's Day Lingerie
Experience comfort and style with Elomi's Morgan Banded Bra in White. The stretch lace on the top cups and delicate bow detailing...
Muse Plunge Bra in Black
R 2,210.00
Feel unstoppable in Muse — meticulously designed to boost your confidence every day. Her signature lace, inspired by the 'S' from our recent branding update, lays smoothly against your body for a refined feel. With a secure, flexible neckline for...
11446BLACK34D
Everyday Essentials Collection Fabulous Curves Bras Timeless Essential Bra Collection
Feel unstoppable in Muse — meticulously designed to boost your confidence every day. Her signature lace, inspired by the 'S' from our...
Muse Plunge Bra in Cameo Rose
R 2,210.00
Feel unstoppable in Muse — meticulously designed to boost your confidence every day. Her signature lace, inspired by the 'S' from our recent branding update, lays smoothly against your body for a refined feel. With a secure, flexible neckline for...
11446CAMEOROSE34E
Everyday Essentials Collection Fabulous Curves Bras Timeless Essential Bra Collection
Feel unstoppable in Muse — meticulously designed to boost your confidence every day. Her signature lace, inspired by the 'S' from our...
Namrah Underwire Bandless Plunge bra in Black
R 1,850.00
Uncover the sophistication of Elomi's Namrah Bandless Plunge Bra in Black! Luxuriously crafted with a lighter feel and sleek silhouette, the animal-print embroidery and mesh panelling along the top cups. The comfy elastic provides much-loved support, while the cheeky cutout...
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Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Namrah Collection POWER OF 3 Timeless Essential Bra Collection
Uncover the sophistication of Elomi's Namrah Bandless Plunge Bra in Black! Luxuriously crafted with a lighter feel and sleek silhouette, the animal-print...
Namrah Underwire Bandless Plunge Bra in Pale Blush
R 1,850.00
Uncover the sophistication of Elomi's Namrah Bandless Plunge Bra in Black! Luxuriously crafted with a lighter feel and sleek silhouette, the animal-print embroidery and mesh panelling along the top cups. The comfy elastic provides much-loved support, while the cheeky cutout...
EL301336PAU32GG
All In Stock All Stock Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fabulous Curves In Stock In Stock Items Namrah Collection POWER OF 3 Timeless Essential Bra Collection
Uncover the sophistication of Elomi's Namrah Bandless Plunge Bra in Black! Luxuriously crafted with a lighter feel and sleek silhouette, the animal-print...
Sachi Underwire Babydoll
R 2,110.00
The Sachi Underwire Babydoll is a luxury lingerie piece that is sure to tantalize and captivate. Its signature low center front offers a subtly plunging frame, plus the three-piece cup plus side support panel ensures that your curves will be...
EL4351BLK34G
All In Stock Celebrating You: Lingerie Ideas for International Women's Day Exclusive Lingerie Black Friday Deals You Can’t Miss Fabulous Curves Bras
The Sachi Underwire Babydoll is a luxury lingerie piece that is sure to tantalize and captivate. Its signature low center front offers...
Sachi Underwire Plunge Bra
R 1,720.00
The Sachi Underwire Plunge Bra exudes sophistication with its signature Black colourway that showcases sheer and solid panelling. Its on-trend strap detailing and low centre front frame create a captivating silhouette, while the three piece cup plus side support panel...
EL4350BLK32GG
All In Stock Celebrating You: Lingerie Ideas for International Women's Day Fabulous Curves Bras POWER OF 3
The Sachi Underwire Plunge Bra exudes sophistication with its signature Black colourway that showcases sheer and solid panelling. Its on-trend strap detailing...
Smooth Moulded Bra in Black
R 1,690.00
Upgrade your lingerie collection with the Smooth Moulded Bra in Black from Elomi. Crafted with non-stretch Aerocool fabric for ultimate comfort and breathability. The tulle top cup adds a light and supportive touch while the underband and straps ensure a...
EL4301BLK32H
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Fabulous Curves Bras In Stock Items Mother's Day Lingerie POWER OF 3 T-Shirt Bras for All Sizes and Shapes
Upgrade your lingerie collection with the Smooth Moulded Bra in Black from Elomi. Crafted with non-stretch Aerocool fabric for ultimate comfort and...
Smooth Moulded Bra in Haute Red
R 1,690.00
Meet your new favorite bra - the Smooth Moulded Bra in Haute Red by Elomi. Designed with non-stretch cups made from Aerocool fabric, it keeps you cool and dry all day. The top cup is lightly lined for support, while...
EL4301HAD32H
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Fabulous Curves Bras In Stock Items Mother's Day Lingerie POWER OF 3 T-Shirt Bras for All Sizes and Shapes Valentine's Day Lingerie
Meet your new favorite bra - the Smooth Moulded Bra in Haute Red by Elomi. Designed with non-stretch cups made from Aerocool...
Smooth Moulded Bra in Sahara
R 1,690.00
Introducing the must-have lingerie staple, the Smooth Moulded Bra in Sahara by Elomi. Made with ultra-light Aerocool fabric, this bra keeps you cool and dry while providing a supportive and comfortable fit. The tulle top cup gives a lighter look,...
EL4301SAH32H
All In Stock All Stock Celebrating You: Lingerie Ideas for International Women's Day Everyday Essentials Collection Fabulous Curves Bras In Stock Items Mother's Day Lingerie POWER OF 3 T-Shirt Bras for All Sizes and Shapes
Introducing the must-have lingerie staple, the Smooth Moulded Bra in Sahara by Elomi. Made with ultra-light Aerocool fabric, this bra keeps you...
Verity Banded Bra in Fawn
R 1,470.00
Achieve the support and uplift you know and love with our new Verity Banded Bra, based on our much-adored Keira Bra frame. With three section cups and a side panel for a forward shape, while maintaining all day comfort with...
GD700205FAN34G
All In Stock Everyday Essentials Collection Fabulous Curves Bras Timeless Essential Bra Collection
Achieve the support and uplift you know and love with our new Verity Banded Bra, based on our much-adored Keira Bra frame....
Verity Full Cup Bra in Black
R 1,580.00
Goddess' Verity Full Cup Bra in timeless Black combines elegance with everyday comfort. Featuring delicate floral non-stretch lace, this bra delivers uplift and support through its four-section cup design. The distinctive high neckline minimises bounce while the wire construction provides...
GD700204BLK34H
All In Stock All Stock Everyday Essentials Collection Fabulous Curves Bras In Stock Items Timeless Essential Bra Collection
Goddess' Verity Full Cup Bra in timeless Black combines elegance with everyday comfort. Featuring delicate floral non-stretch lace, this bra delivers uplift...
Verity Full Cup Bra in Fawn
R 1,580.00
Discover Goddess' Verity Full Cup Bra in Fawn, showcasing Chantilly-look lace for an ultra-feminine touch. This everyday essential is expertly crafted to minimise bounce, alleviate slippage and provide everlasting comfort. Based on the Alice GD6041 shape, the Verity features a...
GD700204FAN34H
All In Stock All Stock Everyday Essentials Collection Fabulous Curves Bras In Stock Items Timeless Essential Bra Collection
Discover Goddess' Verity Full Cup Bra in Fawn, showcasing Chantilly-look lace for an ultra-feminine touch. This everyday essential is expertly crafted to...
Verity Full Cup Bra in Rosewood
R 1,580.00
Verity's Full Cup Bra in Rosewood is the ultimate wardrobe essential. Feel perfectly supported with this classic design, boasting four-section cups lightly lined with silky soft simplex to gently lift and support the bust, while the higher neckline minimizes bounce....
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All In Stock Everyday Essentials Collection Fabulous Curves Bras Timeless Essential Bra Collection
Verity's Full Cup Bra in Rosewood is the ultimate wardrobe essential. Feel perfectly supported with this classic design, boasting four-section cups lightly...
Verity Soft Cup Bra in Black
R 1,520.00
Fall in love with the supreme comfort of Verity's Soft Cup Bra in classic Black. Designed for all-day wear, this bra features centre pull straps to minimise slippage and flexible side bones for gentle support. The three-section cup provides uplift...
GD700218BLK48F
Everyday Essentials Collection Fabulous Curves Bras Timeless Essential Bra Collection
Fall in love with the supreme comfort of Verity's Soft Cup Bra in classic Black. Designed for all-day wear, this bra features...
Verity Soft Cup Bra in Fawn
R 1,520.00
Find your new go-to staple with the Verity Soft Cup Bra in Fawn. This comfort-focused bra offers three section cups for uplift and support, paired with a silky soft simplex bottom cup lining and finished with a dainty bow detail...
GD700218FAN34FF
Everyday Essentials Collection Fabulous Curves Bras Timeless Essential Bra Collection
Find your new go-to staple with the Verity Soft Cup Bra in Fawn. This comfort-focused bra offers three section cups for uplift...

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Why You'll Feel the Difference in Our Curves Bras

Getting fitted for the perfect bra is the magic ingredient to finding beautiful lingerie . The fit feels different, better. You’ll notice right away. These bras are made for curves, with comfort and support working together. The underwire gives beautiful shape while the fitted band lifts without digging into delicate breast tissue, the cups offer just enough coverage for a modest or an indulgent fit, add lace  for extra style, or stick with the feminine basics-  either way you do you without the added stress of a bra that's not pulling the weight.

No part is left out. The straps feel soft, the band holds firm, and the front stays smooth. You can wear it all day without fussing or fixing. This isn’t just a range of bras that are made bigger; it’s a thoughtful process that considers all aspects of a bra that needs to perform. Feel strong, move easily, and look good while doing it.

Buy Curves Bras with Expert Help from Liza Clifford’s Fitting Studio

Shopping for bras shouldn’t feel like guesswork. That’s why we always recommend the on-on-one private fitting that is a game changer. Choose from any of our five bra fitting studios in South Africa or have a virtual online fitting if youre our of town. We help you get the size and style that suits you best. It’s thorough, private, and empowering. Order directly from your fitter or online with confidence.

Once your fitted you can shop through your fitter, online or visit one of our studios and receive your bras via courier. We want this process to be easy and an extension of your wardrobe. We’ll guide you every step of the way. Whether you’re trying on your first fitted bra or replacing an old favourite, we’re here to help and answer all your questions you could never ask. Let’s make bra shopping a positive and memorable experience.

FAQs

What should I consider when choosing a cup size for a curvy figure?

Always start with a one-on-one professional fitting that takes all your needs into consideration. It may look easy but there is a reason 80% of women wear the wrong bra and it has nothing to do with your body. ensure your underwire extends from the sternum to the other side of the breast tissue. Most fuller busted women are offered bigger bands to accommodate the lack of cup sizes available in South Africa. Usually curvier women do not need bigger bands but require more options in cups.  This is results in breast spilling out of the cup. You don't need a fuller cup you just need the right cup size. Big bands are often the responsible for gaping. Most fuller busted curvier women are duped into believing support comes from straps but this is not true and can result in women searching for thicker straps when this is not necessary. You want it to feel even and secure. Getting the right fit brings better comfort and confidence.

How do I care for my curvy lingerie to maintain its support and shape?

To keep your bra looking and feeling its best, hand-wash it in cold water with our in house lingerie wash. Gently rinse and then air dry by balancing the weight. Do not hang it from one strap or peg it in the direct sun. Don’t use a dryer; it can ruin the casing that supports the underwire and melt the supportive elastic elements and damage the lace. Remember your bra is a working garment and needs to be rested do not wear the same bra every day. We recommend owning three bras to preserve your bras. Taking care of your bra means it’ll keep taking care of you.

Are curve bras adjustable?

Yes. You can adjust the straps and some bras come with attachments for cut away tops. We recommend purchasing your bra to fit snug on the loosest hook, when the bra stretches you can move it to the tighter row of hooks. Strapless bras for curvier bodies are accessible with detachable straps making it suitable for all styles. It’s about making the bra fit you, not the other way around.

How often should I be refitted for a Curves bra?

When youre fitted your consultant will give you a lot of information for you to assess your support. If you feel your bra is not supporting you as well you should get refitted. Your body may change without any weight change impacting support. Some women wear the same size for the duration of their bra wearing years and some women experience breast changes with hormone fluctuations. Your body may not stay the same, so your bra shouldn’t either. A regular refit whenever you feel you need one makes sure you’re getting the best support. With our free refit online or in person fitting, it’s quick and easy. Don’t wait until it feels wrong; keep the fit working for you.

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