Morgan Underwire Banded Bra with Stretch Lace in Sahara
R 1,720.00
Experience extraordinary comfort combined with unmatched support in Elomi's renowned Morgan Banded Bra, now offered in the fresh Sahara shade. This effortlessly wearable bra showcases a three-piece cup design with an accompanying side frame, ensuring unassailable support and shaping. The...
EL4111SAH32GG
All In Stock All Stock Everyday Essentials Collection Fabulous Curves Bras In Stock Items Morgan Underwire Banded Bra with Stretch Lace Collection Mother's Day Lingerie POWER OF 3 Timeless Essential Bra Collection Women's Day Lingerie
Experience extraordinary comfort combined with unmatched support in Elomi's renowned Morgan Banded Bra, now offered in the fresh Sahara shade. This effortlessly...
Morgan Underwire Banded Bra with Stretch Lace in Toasted Almond
R 1,790.00
Unleash your inner wild spirit with the essential Morgan collection. The everyday Banded Bra in Toasted Almond celebrates your individuality with a discreet yet captivating animal print, harmonized by coordinating stretch lace. Available in sizes DD to K, it guarantees...
EL4110TOD32GG
All In Stock Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Morgan Underwire Banded Bra with Stretch Lace Collection Mother's Day Lingerie POWER OF 3 Timeless Essential Bra Collection Women's Day Lingerie
Unleash your inner wild spirit with the essential Morgan collection. The everyday Banded Bra in Toasted Almond celebrates your individuality with a...
Morgan Underwire Banded Bra with Stretch Lace in White
R 1,720.00
Experience comfort and style with Elomi's Morgan Banded Bra in White. The stretch lace on the top cups and delicate bow detailing offer both support and elegance. The powerful stretch lace and side support panel create a flattering, rounded shape....
EL4111WHE32H
All In Stock All Stock Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras In Stock Items Morgan Underwire Banded Bra with Stretch Lace Collection Mother's Day Lingerie POWER OF 3 Timeless Essential Bra Collection Valentine's Day Lingerie Women's Day Lingerie
Experience comfort and style with Elomi's Morgan Banded Bra in White. The stretch lace on the top cups and delicate bow detailing...
Muse Plunge Bra in Black
R 2,210.00
Feel unstoppable in Muse — meticulously designed to boost your confidence every day. Her signature lace, inspired by the 'S' from our recent branding update, lays smoothly against your body for a refined feel. With a secure, flexible neckline for...
11446BLACK34D
Everyday Essentials Collection Fabulous Curves Bras Teen Bra Options Timeless Essential Bra Collection
Feel unstoppable in Muse — meticulously designed to boost your confidence every day. Her signature lace, inspired by the 'S' from our...
Muse Plunge Bra in Cameo Rose
R 2,210.00
Feel unstoppable in Muse — meticulously designed to boost your confidence every day. Her signature lace, inspired by the 'S' from our recent branding update, lays smoothly against your body for a refined feel. With a secure, flexible neckline for...
11446CAMEOROSE34E
Fabulous Curves Bras Teen Bra Options Timeless Essential Bra Collection
Feel unstoppable in Muse — meticulously designed to boost your confidence every day. Her signature lace, inspired by the 'S' from our...
Namrah Underwire Bandless Plunge bra in Black
R 1,850.00
Uncover the sophistication of Elomi's Namrah Bandless Plunge Bra in Black! Luxuriously crafted with a lighter feel and sleek silhouette, the animal-print embroidery and mesh panelling along the top cups. The comfy elastic provides much-loved support, while the cheeky cutout...
EL301336JET32GG
Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Namrah Collection POWER OF 3 Timeless Essential Bra Collection
Uncover the sophistication of Elomi's Namrah Bandless Plunge Bra in Black! Luxuriously crafted with a lighter feel and sleek silhouette, the animal-print...
Namrah Underwire Bandless Plunge Bra in Pale Blush
R 1,850.00
Uncover the sophistication of Elomi's Namrah Bandless Plunge Bra in Black! Luxuriously crafted with a lighter feel and sleek silhouette, the animal-print embroidery and mesh panelling along the top cups. The comfy elastic provides much-loved support, while the cheeky cutout...
EL301336PAU32GG
All In Stock All Stock Everyday Essentials Collection Everyday Essentials Core Collection Fabulous Curves Bras Fabulous Curves In Stock In Stock Items Namrah Collection POWER OF 3 Timeless Essential Bra Collection
Uncover the sophistication of Elomi's Namrah Bandless Plunge Bra in Black! Luxuriously crafted with a lighter feel and sleek silhouette, the animal-print...
Nerina Underwire Plunge Bra in Black
R 1,700.00
Elomi's Nerina Underwire Plunge Bra delivers everyday comfort without compromise. The smooth, rounded cup features no neck-edge elastic on the lace top, eliminating visible lines under clothing. Three-section printed cups with side support panels create a flattering forward shape, while...
EL302734BLK32G
All In Stock All Stock Everyday Essentials Collection Fabulous Curves Bras In Stock Items Mother's Day Lingerie Timeless Essential Bra Collection Women's Day Lingerie
Elomi's Nerina Underwire Plunge Bra delivers everyday comfort without compromise. The smooth, rounded cup features no neck-edge elastic on the lace top,...
Nerina Underwire Plunge Bra in Sahara
R 1,800.00
Elomi's Nerina Underwire Plunge Bra in Sahara is your go-to everyday essential. The smooth, rounded cup features no neck-edge elastic on the lace top for a flawless fit without compromise. Three-section printed cups with side support panels deliver forward-facing shape,...
EL302734SAH32G
All In Stock All Stock Everyday Essentials Collection Fabulous Curves Bras In Stock Items Mother's Day Lingerie Timeless Essential Bra Collection Women's Day Lingerie
Elomi's Nerina Underwire Plunge Bra in Sahara is your go-to everyday essential. The smooth, rounded cup features no neck-edge elastic on the...
Priya Plunge Bra in Rose Gold
R 2,070.00
Add vintage elegance to your lingerie wardrobe with the Priya Plunge Bra in Rose Gold. Its chandelier-style embroidery and unique under-bust tattoo panel create a flattering silhouette. The low center front provides a natural plunge without push-up, while the three-section...
EL4550ROD32H
All In Stock All Stock Everyday Essentials Core Collection Exclusive Lingerie Black Friday Deals You Can’t Miss Fabulous Curves Bras In Stock Items Mother's Day Lingerie Priya Collection Priya Underwire Plunge Bra In Stock Timeless Essential Bra Collection Valentine's Day Lingerie
Add vintage elegance to your lingerie wardrobe with the Priya Plunge Bra in Rose Gold. Its chandelier-style embroidery and unique under-bust tattoo...
Priya Underwire Plunge Bra in Black
R 2,070.00
Experience glamour from the roaring twenties with Priya Underwire Plunge Bra featuring luxurious embroidery, a flattering tattoo style panel and beautiful rose gold detail. Its low centre front provides a stunning plunge without push up, combined with 3-section cups and...
EL4550BLK32GG
All In Stock Everyday Essentials Core Collection Fabulous Curves Bras Priya Collection Priya Underwire Plunge Bra Timeless Essential Bra Collection
Experience glamour from the roaring twenties with Priya Underwire Plunge Bra featuring luxurious embroidery, a flattering tattoo style panel and beautiful rose...
Priya Underwire Plunge Bra in Vanilla
R 2,070.00
Experience glamour from the roaring twenties with Priya Underwire Plunge Bra featuring luxurious embroidery, a flattering tattoo style panel and beautiful rose gold detail. Its low centre front provides a stunning plunge without push up, combined with 3-section cups and...
EL4550VAA32GG
Fabulous Curves Bras Fitter Favourite Fits POWER OF 3 Priya Collection Priya Underwire Plunge Bra Timeless Essential Bra Collection
Experience glamour from the roaring twenties with Priya Underwire Plunge Bra featuring luxurious embroidery, a flattering tattoo style panel and beautiful rose...
Sachi Underwire Babydoll
R 2,110.00
The Sachi Underwire Babydoll is a luxury lingerie piece that is sure to tantalize and captivate. Its signature low center front offers a subtly plunging frame, plus the three-piece cup plus side support panel ensures that your curves will be...
EL4351BLK34G
All In Stock Exclusive Lingerie Black Friday Deals You Can’t Miss Fabulous Curves Bras Timeless Essential Bra Collection Women's Day Lingerie
The Sachi Underwire Babydoll is a luxury lingerie piece that is sure to tantalize and captivate. Its signature low center front offers...
Sachi Underwire Plunge Bra
R 1,720.00
The Sachi Underwire Plunge Bra exudes sophistication with its signature Black colourway that showcases sheer and solid panelling. Its on-trend strap detailing and low centre front frame create a captivating silhouette, while the three piece cup plus side support panel...
EL4350BLK32GG
All In Stock Fabulous Curves Bras POWER OF 3 Timeless Essential Bra Collection Women's Day Lingerie
The Sachi Underwire Plunge Bra exudes sophistication with its signature Black colourway that showcases sheer and solid panelling. Its on-trend strap detailing...
Smooth Moulded Bra in Clove
R 1,690.00
Discover Elomi's Smooth Moulded Bra in Clove, engineered for a seamless, rounded silhouette. Ultra-light, unlined moulded cups keep you cool and dry, while lightly lined tulle at the top provides essential support. Comfort-focused details include fold-over elastic at the underarm,...
EL4301CVE34J
All In Stock Everyday Essentials Collection Fabulous Curves Bras Mother's Day Lingerie Timeless Essential Bra Collection
Discover Elomi's Smooth Moulded Bra in Clove, engineered for a seamless, rounded silhouette. Ultra-light, unlined moulded cups keep you cool and dry,...
Smooth Moulded Non-padded Bra in Black
R 1,690.00
Upgrade your lingerie collection with the Smooth Moulded Bra in Black from Elomi. Crafted with non-stretch Aerocool fabric for ultimate comfort and breathability. The tulle top cup adds a light and supportive touch while the underband and straps ensure a...
EL4301BLK32H
All In Stock All Stock Everyday Essentials Collection Fabulous Curves Bras In Stock Items Mother's Day Lingerie POWER OF 3 T-Shirt Bras for All Sizes and Shapes Timeless Essential Bra Collection Women's Day Lingerie
Upgrade your lingerie collection with the Smooth Moulded Bra in Black from Elomi. Crafted with non-stretch Aerocool fabric for ultimate comfort and...

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Why You'll Feel the Difference in Our Curves Bras

Getting fitted for the perfect bra is the magic ingredient to finding beautiful lingerie . The fit feels different, better. You’ll notice right away. These bras are made for curves, with comfort and support working together. The underwire gives beautiful shape while the fitted band lifts without digging into delicate breast tissue, the cups offer just enough coverage for a modest or an indulgent fit, add lace  for extra style, or stick with the feminine basics-  either way you do you without the added stress of a bra that's not pulling the weight.

No part is left out. The straps feel soft, the band holds firm, and the front stays smooth. You can wear it all day without fussing or fixing. This isn’t just a range of bras that are made bigger; it’s a thoughtful process that considers all aspects of a bra that needs to perform. Feel strong, move easily, and look good while doing it.

Buy Curves Bras with Expert Help from Liza Clifford’s Fitting Studio

Shopping for bras shouldn’t feel like guesswork. That’s why we always recommend the on-on-one private fitting that is a game changer. Choose from any of our five bra fitting studios in South Africa or have a virtual online fitting if youre our of town. We help you get the size and style that suits you best. It’s thorough, private, and empowering. Order directly from your fitter or online with confidence.

Once your fitted you can shop through your fitter, online or visit one of our studios and receive your bras via courier. We want this process to be easy and an extension of your wardrobe. We’ll guide you every step of the way. Whether you’re trying on your first fitted bra or replacing an old favourite, we’re here to help and answer all your questions you could never ask. Let’s make bra shopping a positive and memorable experience.

FAQs

What should I consider when choosing a cup size for a curvy figure?

Always start with a one-on-one professional fitting that takes all your needs into consideration. It may look easy but there is a reason 80% of women wear the wrong bra and it has nothing to do with your body. ensure your underwire extends from the sternum to the other side of the breast tissue. Most fuller busted women are offered bigger bands to accommodate the lack of cup sizes available in South Africa. Usually curvier women do not need bigger bands but require more options in cups.  This is results in breast spilling out of the cup. You don't need a fuller cup you just need the right cup size. Big bands are often the responsible for gaping. Most fuller busted curvier women are duped into believing support comes from straps but this is not true and can result in women searching for thicker straps when this is not necessary. You want it to feel even and secure. Getting the right fit brings better comfort and confidence.

How do I care for my curvy lingerie to maintain its support and shape?

To keep your bra looking and feeling its best, hand-wash it in cold water with our in house lingerie wash. Gently rinse and then air dry by balancing the weight. Do not hang it from one strap or peg it in the direct sun. Don’t use a dryer; it can ruin the casing that supports the underwire and melt the supportive elastic elements and damage the lace. Remember your bra is a working garment and needs to be rested do not wear the same bra every day. We recommend owning three bras to preserve your bras. Taking care of your bra means it’ll keep taking care of you.

Are curve bras adjustable?

Yes. You can adjust the straps and some bras come with attachments for cut away tops. We recommend purchasing your bra to fit snug on the loosest hook, when the bra stretches you can move it to the tighter row of hooks. Strapless bras for curvier bodies are accessible with detachable straps making it suitable for all styles. It’s about making the bra fit you, not the other way around.

How often should I be refitted for a Curves bra?

When youre fitted your consultant will give you a lot of information for you to assess your support. If you feel your bra is not supporting you as well you should get refitted. Your body may change without any weight change impacting support. Some women wear the same size for the duration of their bra wearing years and some women experience breast changes with hormone fluctuations. Your body may not stay the same, so your bra shouldn’t either. A regular refit whenever you feel you need one makes sure you’re getting the best support. With our free refit online or in person fitting, it’s quick and easy. Don’t wait until it feels wrong; keep the fit working for you.

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