We see mothers far too late in the cycle of when to buy a maternity bra. Firstly let’s differentiate between a Maternity Bra and a Nursing Bra MATERNITY BRA A Maternity bra is worn while you are expecting your baby. This bra will adjust with the “growing” support needs of your breasts. NURSING BRA A nursing bra has a similar function as your breasts expand and shrink with every feed, however it has a clasp that makes it easy to feed without taking your bra off. A maternity bra is a necessity for all expectant Mothers,...

  The general rule when assessing support distribution is that 80% of the support should come from your band (this is the section of the bra that goes around your body) and 20% of the support comes from your straps. If you have smaller breasts the support mainly comes from your band. If you removed your straps from your bra by dropping them off your shoulders your breasts should not drop. This is because the support is from the bottom and not from the top. The bra band supports the bust while the straps support the bra...

This is a common complaint and often a diagnosis before we even see our new client. The correspondence goes like this: “I am desperately looking for a wire free bra because it hurts” Or “I have been advised that I cannot wear a wire because it will hurt me” or “I do not wear a wire because I am allergic to it”. If your wire hurts your breast it is the first sign that your bra cup is too small. Now don’t rush out and buy a bigger bra cup because chances are you will still...