When To Buy A Maternity/Nursing Bra June 04 2014, 0 Comments

We see mothers far too late in the cycle of when to buy a maternity bra.

Firstly let’s differentiate between a Maternity Bra and a Nursing Bra MATERNITY BRA

A Maternity bra is worn while you are expecting your baby. This bra will adjust with the “growing” support needs of your breasts.


A nursing bra has a similar function as your breasts expand and shrink with every feed, however it has a clasp that makes it easy to feed without taking your bra off.

A maternity bra is a necessity for all expectant Mothers, however most mothers have not decided whether they want to feed or not. To save money we suggest that you buy a feeding bra as it expands as the maternity bra does and means that you can carry on wearing it when you decide to feed your baby.


Whether to wear a wire in your Maternity/Nursing bra is entirely dependent on the size of your breast. Most soft (non- wire) bras do not support larger breasts as well as a wire Maternity/ Nursing bra will. My suggestion is that you make sure you are fitted correctly by a professional bra fitter. If your wire rubs on a very sensitive milk duct or gland you will be very uncomfortable and may not last the feeding process. If you don’t know what to expect from a professional bra fitting service read this: Measuring versus Fitting (click on the highlighted text)

At this stage I do not recommend you have a bra altered to a feeding bra, every day bras are not designed to accommodate breast enlargement. Considering that you may use your maternity/nursing bra for at least 9 months and up to two years (depending how long you breast feed for) it is worth the investment. Considering what breast surgery costs, a good professionally fitted Maternity/Nursing bra could land up costing you less.

Make sure the maternity/nursing bra is available in at least an A-H, if not you will be forced to buy a bra that has limited sizes, does not fit and is probably going to be uncomfortable. Do Not buy a maternity/feeding bra that is only available in small to extra large if you are looking to support your breasts

A good Maternity/Nursing bra will eliminate unnecessary stretch marks. Most stretch marks are caused by the sudden/ drastic weight change of your breasts rather than the actual growth. Supporting the breast with a good, well fitted bra will aid in comfort and reduce any back ache that comes with sudden weight changes with breast increase.

There are three major changes in your breasts :

  1. In your first Trimester
  2. In approximately your 28th week
  3. When your milk “comes in” after birth, this is approximately 3 days after birth


A good Maternity/Nursing Bra is as essential as your pregnancy vitamins if you want to love your breasts after your children have weaned.

The answer is quite simple, The most important piece of “equipment” needed when you are expecting is your maternity bra. Get Fitted for one before your breast grow causing discomfort and irreversible damage.

Liza Clifford Fitters are happy to take calls on this topic on 0861333779 or bras@lizaclifford.co.za

See our maternity/nursing catalogue: Catalogue




Why do my shoulder straps dig in and cause pain? May 19 2014, 4 Comments


The general rule when assessing support distribution is that 80% of the support should come from your band (this is the section of the bra that goes around your body) and 20% of the support comes from your straps. If you have smaller breasts the support mainly comes from your band.

If you removed your straps from your bra by dropping them off your shoulders your breasts should not drop. This is because the support is from the bottom and not from the top. The bra band supports the bust while the straps support the bra giving it its shape. So it is reasonable to note that if all your support comes from your shoulder straps that your shoulders will eventually show signs of dents and be tense with pain. This has to do with blood flow and the fact that they have to work that much harder.

If your bra band is supportive enough and your shoulders start taking strain this can be due to your bra band getting big through either weight loss or bra stretch.

Three signs your support is coming from your shoulder straps and not your band

  1. Check if you have a gap between your bra and your body under your breasts. Your band should be snug; if it is not snug the support will be distributed to your shoulder straps.
  2. Your shoulder straps should be firm but not tight. If at this point you rely on your straps for your “lift” then you are most definitely wearing a big bra band.
  3. If your bra band rides up your back; this may be due to a big bra band and this then will cause more strain on your shoulders as they support the entire weight of the bust.

Loosening your straps should not cause any drop in your bust, if it does your bra band is too big

Making an appointment for a Professional fitting will reduce all the guess work. A proper assessment can be made of your bra size which will then reduce any pain caused by the wrong support. It is advisable to visit a physiotherapist who can stimulate blood flow and therefore dehydrate the vessels that have been squashed due to the effects of the straps.

If you need any further information please do not hesitate to call one of our experts to help you make better bra fitting decisions.


Why Does My Bra Wire Hurt Me? May 12 2014, 12 Comments

This is a common complaint and often a diagnosis before we even see our new client.

The correspondence goes like this: “I am desperately looking for a wire free bra because it hurts”

Or “I have been advised that I cannot wear a wire because it will hurt me” or “I do not wear a wire because I am allergic to it”.

If your wire hurts your breast it is the first sign that your bra cup is too small. Now don’t rush out and buy a bigger bra cup because chances are you will still be buying the incorrect size. There are a possible 15 cup sizes in any given band size. Simply put there are 15 cups for ever 30, 32, 34, 36 etc.

If your wire is placed on delicate breast tissue it will hurt, your wire needs to hold and surround the breast. This means that the wire should sit like a smile underneath your breast, it should extend from under the arm to the sternum (breast bone). If any breast tissue is caught under the wire it will hurt.

Please do not be confused with the discomfort you experience just after purchasing a new bra. This can be experienced up to five proper wears. This is called the wear in process WIP.  This discomfort is often experienced just under the breast and under the arm or sternum, but it subsides over time or as you get used to wearing your proper size.

If your wire hurts you under your breast and you are sure you are wearing the correct size try moving the wire up so that there is no gap between your wire and the breast. Often discomfort is caused by the bra not supporting properly because it has not been put on properly. Make sure you SCOOP properly too. Read these guidelines: SCOOP

If you have a nasty rash under your breasts this is not caused by an allergy to your wire nor because of the wire but rather because the breast is not supported or lifted. The fold underneath your breast is a dark moist area for bacteria and fungus to breed. If your bra is not the correct size it will not lift your breast causing a perfect breeding ground for bacteria and fungus. Please do not think we cannot find a bra for your breasts, we have lifted many breasts to the point where the scarring from recurring infections is exposed. Most women who have this scarring will not venture to a private fitting because they are embarrassed but this is not their fault but rather the fault of a badly fitted bra.

I hope this has helped you realise that wires are not our enemy and when fitted correctly can offer the most amazing support and shape.

Please feel free to contact us for any further information regarding this or any other problem you may have with your bra

Why Do My Cups Gape? May 05 2014, 2 Comments

This problem usually arises when small breasted women cannot find cups small enough sometimes going down to an “AA” cup. In our experience this seems to be a problem in the bigger busted women as the “C” cup just does not support but it seems too big.

If this sounds familiar you are suffering from “Big Band Syndrome”. Women will try different cups but will seldom consider dropping the band size. The problem that arises here is that almost all of the time you need increase your cup size! By a couple of sizes! This is another reason why a professional fitting is a less stressful easier way to ascertain your actual bra size.

If you have been happy with your bra and suddenly the cup starts gaping it can be due to a number of things.

  1. Your bra has stretched due to it being way past its use by date or poor fabric integrity
  2. You have lost weight

I would suggest you go to our fitting guide  and do a self-assessment.

Try going down in the band and up in the cup. If you find your bra is too tight try a bigger cup until the bra appears snug and supportive. It is important to note at this stage that bras are not comfortable; you should know that you are wearing one. The comfort is in the support. For bras to support they need to be snug and close to the body, if they are loose they offer a covering not support.

Most of the time gaping cups are due to loose bands rather than big cups.

My Bra Does Not Give Me Enough Lift April 15 2014, 2 Comments

This is a common problem with ladies requiring more "lift". What we reach for first is the miracle bra which promises to give us more lift with the introduction of a massive pad at the bottom of the bra.

So here are some things that are guaranteed NOT to work:

1. The "miracle pad" at the bottom of your bra

2. Tightening your straps will only give you a massive neck spasm

3. A balcony bra

4. A "push up" bra

The only thing that will work is wearing the correct band size. This is the number of your bra 30, 32, 34 etc. If your band is too big your breasts will simply go where they are pulled- yes to the ground.

It does not matter how firm or perfect your breasts are the only way to get the lift is through a well fitted snug band. This will also alleviate the pressure on your shoulders.

Your cup will need to be adjusted accordingly.

If you are unsure of how to do this you can contact our Fitters for expert advice.