An alarming 8 out of 10 women are wearing the wrong bra size. Most commonly their band size is too big while their cup size is too small, but getting the perfect fit from your bra REALLY matters. The key to getting the most from your bras (and swimwear) is knowing the basics of how it should fit because when you wear a bra or swimsuit that fits your unique body perfectly, you will always look and feel your best! Many women don’t make their bra fit a priority, but the frightening truth is that wearing the wrong...

How long have you owned your oldest bra? Eleven months? Three years? Ten years?! We understand that it’s hard to say goodbye to something you love but it’s important to know when it’s time to let go of an old bra that no longer serves you, and move on to something newer and fresher - with the right lift and support. Why is it that even though bras are one of the most important elements of a woman’s wardrobe, many women still treat their bras like an afterthought? It’s not uncommon for a woman to think wearing an old,...

Lingerie has a long history. From girdles and stockings to thongs and push-up bras, we’ve seen so many pieces come, go, and then return again throughout the decades - and the classic longline bra is one of them. But if you think that you can't indulge in this oh-so-sultry trend because you have a fuller bust... Think again!  Oh Rejoice!  Just in case it isn't immediately clear, a longline or bralette shape has fabric that extends below the cups and band and covers the upper torso - generally ending at the waistline. Especially true for underwired options, and...